Assist-o Blog

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Branding can be a tricky topic to approach, which may be why some companies have trouble with it. A brand, much like your own identity, has a personality, characteristics, and, most importantly, a purpose: to communicate to your clients why they should choose you over your competition. So, if you’re thinking your branding work is done once you come up with the logo, you couldn’t be more wrong....

As the way teams work together changes from your typical office to hybrid models or even full-on remote work, new solutions for project management are arising. SCRUM probably sounds pretty familiar if you've been around people involved in software development or are a developer yourself. And while SaaS companies and other software-related businesses are the ones that use it the most, its...

What is zoom fatigue? Have you ever gone out with a friend for a walk or a drink and maintained eye contact the whole time you were hanging out? Probably not. You’ll likely observe your surroundings, your friend’s body language, and make natural pauses in your conversation. Just like everybody else. Although this is how human interactions usually look and feel, video calls made a few notable...

Due to the pandemic, many companies and organizations had to adapt to the new way of working. They also had to prepare their employees for remote work. Without the typical face-to-face contact, some employees might be having mixed emotions. Remote work is not a new approach, but it is easier than ever, thanks to our technology. Now, more than ever, employees need to adopt strategies to ensure...

Do you ever feel like adding one more item to your to-do list will drive you over the edge? Raise your hand if you ever thought to yourself, "If only there were more hours in the day…" Well, you're not alone. As it turns out, no matter how hard you try to tick everything off your to-do list in one day, you'll come up short every time. C'est la vie, as the saying goes. So, there's no point in...

Our lives, habits, and even values have changed in the past decade. One of the reasons for this is the emergence of social media. And checking someone's social media profile(s) is a common practice nowadays. So, if you want to look more appealing to potential employers and colleagues, focus on building a personal brand on LinkedIn. With more than 545 million users, LinkedIn is a great place to...

We all know how important branding is. You want your corporate identity to represent who you are and what you do. You also want it to attract customers, right?  People usually think of branding as the visual identity of the company. Yet, there is much more to it. One of the critical elements of any branding strategy is the brand voice. Even with the correct logo, if your language is off, there...

Lately, there's been a lot of talk about work-life balance. There are countless articles on how managing your time can make you happier and more satisfied. If you're like most people, you've probably told yourself that you don't have a problem. But how many responsibilities do you juggle on a given day? And I'm not talking only about work. Take a moment to think about family, friends, hobbies,...

One thing is certain: the traditional way we work has changed for good, and there's no going back. While it's hard to know for a fact what the future of work will look like, it's a safe bet that remote work is here to stay. And it's great news! Right up until it dawns on you what it actually means. It's nice to be working at home, all cosy in your PJs, spending more time with your family and...

Contrary to popular belief, remote work isn’t a recent trend. It’s been around since 2010 and, judging by the recent events caused by the global pandemic, it’s here to stay. 56% of global companies allow remote work., and around 16% have been reported as fully remote companies. Plus, remote workers claim to be, believe it or not, 29% happier than on-site workers.   Source: Owl Labs Although...

Many will argue there's nothing wrong with having too many ideas, especially if you're running a business or working on a team project. If you want to achieve more, you surely need to do more. After all, there’s no harm in always coming up with material to work on. It’s certainly better than having creative blocks. Right? Well, not necessarily. The problem with ideas is that they don't count for...

Are you one of those people who work hard for hours without anything to show for in the end? It is usually a sign that the dynamic business world demands are taking a toll on your productivity. No matter how hard you try to keep up, you often end up feeling overwhelmed. As a result, your to-do lists nowadays are never-ending. It gets even worse when your friends and family start asking why you...

New projects and business opportunities are knocking at your door, but you’re unable to capitalize on them due to being short-staffed? Your business is growing at a pace you could not predict, not even in your wildest dreams? Congratulations, your business seems to be on an upward trajectory! This means that your next step is a turning point. Or, if you prefer, a make-or-break moment that will...