Assist-o Blog

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White hat vs Black hat SEO: Where do you draw the line?

White hat vs Black hat SEO: Where do you draw the line?

Among many things that first-comers do, searching for hefty tips and tricks to speed up the process has to be at the top of the list. So, while searching for the fastest workarounds internet has to offer, they’ll most likely stumble upon the most common do’s and the don’ts in the industry -  black hat and white hat techniques. But where do you draw the line? With all the information available,...

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Signs you might need help with your social media strategy

Signs you might need help with your social media strategy

If you're running a business, you know how important your time is. But, you also know how important it is to do the job right. That’s why getting some extra help doesn't mean that you're failing. It shows that you care enough for your business to invest in it. Social media is one of those topics that seem effortless, but it's complex and time-consuming in reality. A simple formula of a “post,...

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How to build your personal brand on LinkedIn

How to build your personal brand on LinkedIn

Our lives, habits, and even values have changed in the past decade. One of the reasons for this is the emergence of social media. And checking someone's social media profile(s) is a common practice nowadays. So, if you want to look more appealing to potential employers and colleagues, focus on building a personal brand on LinkedIn. With more than 545 million users, LinkedIn is a great place to...

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7 ways to avoid the most common social media mistakes

7 ways to avoid the most common social media mistakes

You've successfully mastered a great number of free online marketing courses. You've attended each and every one of the webinars and workshops that contained social media in their title. You've duly noted all that's been said and presented on social media best practices. You've started advertising your business, services, and products on social media. You've invested your time, money, and effort...

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Tips for finding your brand voice

Tips for finding your brand voice

We all know how important branding is. You want your corporate identity to represent who you are and what you do. You also want it to attract customers, right?  People usually think of branding as the visual identity of the company. Yet, there is much more to it. One of the critical elements of any branding strategy is the brand voice. Even with the correct logo, if your language is off, there...

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Step-by-step guide: How to write a blog post

Step-by-step guide: How to write a blog post

Contrary to popular belief, writing a blog post isn't as easy as it looks. While your thoughts may make sense in your head, putting them down on paper adds a certain amount of pressure. When you think about it, it's no wonder you feel wary about writing stuff down. Once it's in black and white, it seems more real than when you keep it in that floating state in your mind. And immortalizing your...

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How long does SEO take?

How long does SEO take?

“How long will it take?” and “When will I rank?“ are undoubtedly the most asked questions in the SEO world. The answer, however, used to be a lot more simple than it is now. Natural language processing was nowhere to be seen and a bunch of algorithms that shape the modern search ecosystem (panda, hummingbird, penguin, etc.) didn’t even exist. At that time, nothing could’ve stopped you from...

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How to create a social media content calendar in Google Sheets [templates included]

How to create a social media content calendar in Google Sheets [templates included]

If you're part of your company's marketing team, you already know planning ahead can make or break your social media strategy. Simply put, without organization, you risk missing deadlines and pushing out subpar content. What's more, missing the mark makes your entire team feel discouraged and stressed. The thing is, contrary to popular belief, there's more to a social media post than simply...

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Grammatically correct: 20 common mistakes you need to stop making today

Grammatically correct: 20 common mistakes you need to stop making today

Ah, grammar - the glue that holds language together. So why are we still making mistakes at something as common as using language? More importantly, does it matter? As much as we hate to admit it to ourselves, we all pass judgement - and grammar is our universal criterion. It doesn't matter whether the grammar mistakes come from our colleagues, bosses or job applicants. Whoever it is, we'll see...

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The importance of receiving feedback

The importance of receiving feedback

Practice makes perfect. No argument there. But how the heck are we supposed to know if what we're doing is right? Well, we can't unless we receive a different perspective on our performance. Now wait a second - isn't that the fancy way of saying that feedback is essential for self-improvement and development? That can't be right, now can it? Because, if it is, how come we dread it so much? And...

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