Assist-o Blog

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Branding: How to Establish a Branding Identity

Branding: How to Establish a Branding Identity

Branding can be a tricky topic to approach, which may be why some companies have trouble with it. A brand, much like your own identity, has a personality, characteristics, and, most importantly, a purpose: to communicate to your clients why they should choose you over your competition. So, if you’re thinking your branding work is done once you come up with the logo, you couldn’t be more wrong....

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How to increase your Instagram engagement rate

How to increase your Instagram engagement rate

Instagram has a monthly user base of one billion individuals. This makes it a platform with significant ROI potential. Engagement is more than counting your views or followers. It is all about tracking how your audience interacts with your content. A high engagement rate (ER) indicates that your audience is interacting. It means that they like your content and the quality of your posts is high....

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How You Can Use Color Psychology in Marketing and Branding

How You Can Use Color Psychology in Marketing and Branding

How does your color palette affect the perception of your brand? Do some colors make you feel more positive than others? Does the color of your website or packaging impact how people see your products? If you're looking for the answers to these questions and want to ensure that your company's branding is as effective as possible, you came to the right place! Read on as we go over the basic...

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What is SCRUM and why you need it

What is SCRUM and why you need it

As the way teams work together changes from your typical office to hybrid models or even full-on remote work, new solutions for project management are arising. SCRUM probably sounds pretty familiar if you've been around people involved in software development or are a developer yourself. And while SaaS companies and other software-related businesses are the ones that use it the most, its...

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Zoom fatigue is here to stay and here’s how to fight back

Zoom fatigue is here to stay and here’s how to fight back

What is zoom fatigue? Have you ever gone out with a friend for a walk or a drink and maintained eye contact the whole time you were hanging out? Probably not. You’ll likely observe your surroundings, your friend’s body language, and make natural pauses in your conversation. Just like everybody else. Although this is how human interactions usually look and feel, video calls made a few notable...

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How to craft sales copy that converts

How to craft sales copy that converts

A universal marketing truth is that you can't sell a product or service without a killer sales copy. In fact, you could say that copy is the most important part of your marketing message. If it's not persuasive and readable, then no one will be interested in what you're selling. And given the amount of other online content competing for your customer’s attention, you surely don’t want to risk...

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6 Tips On Boosting Your Linkedin Engagement

6 Tips On Boosting Your Linkedin Engagement

As a social network connecting more than 700 million professionals from all over the world with rich profile data, LinkedIn offers many interesting features for B2B marketers. Just think about the ability to introduce yourself and your business to thousands of prospects and industry peers. You can use LinkedIn to generate leads, distribute your content for free and promote your company's...

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Here’s how to shine as a remote employee

Here’s how to shine as a remote employee

Due to the pandemic, many companies and organizations had to adapt to the new way of working. They also had to prepare their employees for remote work. Without the typical face-to-face contact, some employees might be having mixed emotions. Remote work is not a new approach, but it is easier than ever, thanks to our technology. Now, more than ever, employees need to adopt strategies to ensure...

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Why Local SEO is Important For Small Businesses

Why Local SEO is Important For Small Businesses

If you grab your phone right now and write something like “best sushi restaurants” in Google Search, chances are you’ll see a list of sushi places near you rather than top sushi franchises around the world. That’s because almost 50% of all Google searches are local, and more than half of “near me” searches typically end up as physical store visits. Google knows that very well, which is why local...

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Time Management: 10 Tips to Save Time At Work

Time Management: 10 Tips to Save Time At Work

Do you ever feel like adding one more item to your to-do list will drive you over the edge? Raise your hand if you ever thought to yourself, "If only there were more hours in the day…" Well, you're not alone. As it turns out, no matter how hard you try to tick everything off your to-do list in one day, you'll come up short every time. C'est la vie, as the saying goes. So, there's no point in...

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White hat vs Black hat SEO: Where do you draw the line?

White hat vs Black hat SEO: Where do you draw the line?

Among many things that first-comers do, searching for hefty tips and tricks to speed up the process has to be at the top of the list. So, while searching for the fastest workarounds internet has to offer, they’ll most likely stumble upon the most common do’s and the don’ts in the industry -  black hat and white hat techniques. But where do you draw the line? With all the information available,...

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8 Signs You Might Need Help With Your Social Media Strategy

8 Signs You Might Need Help With Your Social Media Strategy

If you're running a business, you know how important your time is. But, you also know how important it is to do the job right. That’s why getting some extra help doesn't mean that you're failing. It shows that you care enough for your business to invest in it. Social media is one of those topics that seem effortless, but it's complex and time-consuming in reality. A simple formula of a “post,...

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How To Easily Boost Your Personal Brand on Linkedin

How To Easily Boost Your Personal Brand on Linkedin

Our lives, habits, and even values have changed in the past decade. One of the reasons for this is the emergence of social media. And checking someone's social media profile(s) is a common practice nowadays. So, if you want to look more appealing to potential employers and colleagues, focus on building a personal brand on LinkedIn. With more than 545 million users, LinkedIn is a great place to...

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7 ways to avoid the most common social media mistakes

7 ways to avoid the most common social media mistakes

You've successfully mastered a great number of free online marketing courses. You've attended each and every one of the webinars and workshops that contained social media in their title. You've duly noted all that's been said and presented on social media best practices. You've started advertising your business, services, and products on social media. You've invested your time, money, and effort...

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Tips for finding your brand voice

Tips for finding your brand voice

We all know how important branding is. You want your corporate identity to represent who you are and what you do. You also want it to attract customers, right?  People usually think of branding as the visual identity of the company. Yet, there is much more to it. One of the critical elements of any branding strategy is the brand voice. Even with the correct logo, if your language is off, there...

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Step-by-step guide: How to write a blog post

Step-by-step guide: How to write a blog post

Contrary to popular belief, writing a blog post isn't as easy as it looks. While your thoughts may make sense in your head, putting them down on paper adds a certain amount of pressure. When you think about it, it's no wonder you feel wary about writing stuff down. Once it's in black and white, it seems more real than when you keep it in that floating state in your mind. And immortalizing your...

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How Long Does SEO Take to Show Results

How Long Does SEO Take to Show Results

“How long will it take?” and “When will I rank?“ are undoubtedly the most asked questions in the SEO world. The answer, however, used to be a lot more simple than it is now. Natural language processing was nowhere to be seen and a bunch of algorithms that shape the modern search ecosystem (panda, hummingbird, penguin, etc.) didn’t even exist. At that time, nothing could’ve stopped you from...

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How to create a social media content calendar in Google Sheets [templates included]

How to create a social media content calendar in Google Sheets [templates included]

If you're part of your company's marketing team, you already know planning ahead can make or break your social media strategy. Simply put, without organization, you risk missing deadlines and pushing out subpar content. What's more, missing the mark makes your entire team feel discouraged and stressed. The thing is, contrary to popular belief, there's more to a social media post than simply...

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Grammatically correct: 20 common mistakes you need to stop making today

Grammatically correct: 20 common mistakes you need to stop making today

Ah, grammar - the glue that holds language together. So why are we still making mistakes at something as common as using language? More importantly, does it matter? As much as we hate to admit it to ourselves, we all pass judgement - and grammar is our universal criterion. It doesn't matter whether the grammar mistakes come from our colleagues, bosses or job applicants. Whoever it is, we'll see...

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The importance of receiving feedback

The importance of receiving feedback

Practice makes perfect. No argument there. But how the heck are we supposed to know if what we're doing is right? Well, we can't unless we receive a different perspective on our performance. Now wait a second - isn't that the fancy way of saying that feedback is essential for self-improvement and development? That can't be right, now can it? Because, if it is, how come we dread it so much? And...

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How to manage your time: The only guide to Google Calendar you’ll ever need

How to manage your time: The only guide to Google Calendar you’ll ever need

Lately, there's been a lot of talk about work-life balance. There are countless articles on how managing your time can make you happier and more satisfied. If you're like most people, you've probably told yourself that you don't have a problem. But how many responsibilities do you juggle on a given day? And I'm not talking only about work. Take a moment to think about family, friends, hobbies,...

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Remote work: 8 tips on how to make working from home work

Remote work: 8 tips on how to make working from home work

One thing is certain: the traditional way we work has changed for good, and there's no going back. While it's hard to know for a fact what the future of work will look like, it's a safe bet that remote work is here to stay. And it's great news! Right up until it dawns on you what it actually means. It's nice to be working at home, all cosy in your PJs, spending more time with your family and...

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Stop the tool madness: You get a tool, and you get a tool, everybody gets a tool!

Stop the tool madness: You get a tool, and you get a tool, everybody gets a tool!

How many apps would you say that you use in a month? If you're like most people, the answer is no less than 30. Sounds like a big number at first, but think about all the things you use an app for on any given day: email messaging collaboration project management video calls And this is only the beginning of an ever-expanding list. Don't get me wrong, I understand - the truth is, we all want to...

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10 Benefits of Hiring Remote Workers

10 Benefits of Hiring Remote Workers

Contrary to popular belief, remote work isn’t a recent trend. It’s been around since 2010 and, judging by the recent events caused by the global pandemic, it’s here to stay. 56% of global companies allow remote work., and around 16% have been reported as fully remote companies. Plus, remote workers claim to be, believe it or not, 29% happier than on-site workers.   Source: Owl Labs Although...

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11 actionable tips to improve your copywriting skills

11 actionable tips to improve your copywriting skills

Copywriters are the backbone of any successful marketing campaign. No matter which tools and techniques you plan to use in your marketing efforts, at some point, you will need help from a copywriter. Want to get more customers from your website? The copy needs to be right. Are you trying to start a social media account? You need a copywriter with good caption-writing skills. Looking to launch an...

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Ideas and business: How to boost your productivity by reining in your ideas

Ideas and business: How to boost your productivity by reining in your ideas

Many will argue there's nothing wrong with having too many ideas, especially if you're running a business or working on a team project. If you want to achieve more, you surely need to do more. After all, there’s no harm in always coming up with material to work on. It’s certainly better than having creative blocks. Right? Well, not necessarily. The problem with ideas is that they don't count for...

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Machine vs. human translation: Why Google Translate just can’t do the job

Machine vs. human translation: Why Google Translate just can’t do the job

If you're like most people, you’ve used Google Translate or a similar machine translation tool at least once in your life. And why wouldn't you? It's fast, it's free, and it gives you access to information written in a language you don't speak. So if a man who speaks two languages is worth two men, does that mean Google Translate is worth 108? The simple answer is no. But before we dive into...

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10 important tips that will make your video meetings more productive

10 important tips that will make your video meetings more productive

For some people, remote meetings are more in their comfort zone than in-person ones. But without proper preparation, they can easily go south. Imagine them turning into one of those meetings you’re absolutely sure should’ve been an email. Or worse - not sure why they even happened in the first place. If these scenarios sound familiar, then your video meetings are in need of a new plan of action....

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Why you need to hire a social media manager

Why you need to hire a social media manager

At first, handling your own social media might seem like a piece of cake. Some might even say that social media management is nothing more than posting nice photos and funny captions. Yet, believing it’s a simple job anyone can do is a classic rookie mistake.  The moment you get on it, a wave of hectic reality sweeps over you. As it turns out, an average day of a social media manager is anything...

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Why is proper grammar important in the business world?

Why is proper grammar important in the business world?

Let's face it: no matter how big or small, parts of your company will always rely on written communication. That’s why it’s important to remember that business grammar affects your image. Take a second to think about all the things you do to get your message out there, close deals, and keep clients happy: send emails write offers create invoices produce marketing materials distribute press...

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Website copy 101: How to write content that sells

Website copy 101: How to write content that sells

Attracting new customers has never been a walk in the park. Even more so today, when digital transformation has become the norm. The shift towards digital offers countless business opportunities.  As we witness daily, more and more website owners are competing to grab market share. But being present online isn’t enough. It is good online content that turns your website visitors into customers....

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Common Workplace Time Wasters and How to Avoid Them

Common Workplace Time Wasters and How to Avoid Them

Are you one of those people who work hard for hours without anything to show for in the end? It is usually a sign that the dynamic business world demands are taking a toll on your productivity. No matter how hard you try to keep up, you often end up feeling overwhelmed. As a result, your to-do lists nowadays are never-ending. It gets even worse when your friends and family start asking why you...

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Overcome staffing issues with outsourcing

Overcome staffing issues with outsourcing

New projects and business opportunities are knocking at your door, but you’re unable to capitalize on them due to being short-staffed? Your business is growing at a pace you could not predict, not even in your wildest dreams? Congratulations, your business seems to be on an upward trajectory! This means that your next step is a turning point. Or, if you prefer, a make-or-break moment that will...

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How to work with a virtual graphic design assistant

How to work with a virtual graphic design assistant

Are you considering getting a virtual graphic designer to join your existing team? Maybe you have a project you would like to outsource or want to make a first step in branding your business? Whatever the case may be, if you found yourself looking for a remote graphic assistant, this article may be right up your alley. You need to understand that working with a remote graphic design assistant is...

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