Design

7 Tips for Optimizing Your Website for Maximum Performance

7 Tips for Optimizing Your Website for Maximum Performance

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Read time: 3 min

 

June 28, 2023

Summary:

Website optimization is an intricate process that involves making modifications to your website so that it can appear higher in search results. The key to successful website optimization is understanding your target audience and how they find your site. 

A proper website optimization comes in various aspects, including keyword research, content, images, speed, and more, all aimed at enhancing your site’s visibility and converting website visitors into paying customers.

The Benefits of Website Optimization

Investing in website optimization brings you two main benefits: it improves your website’s visibility and creates a positive user experience

Well-optimized website aligns your business goals with your marketing campaign, thus driving conversions and growth. It also delivers improved loading speed, enhancing the site’s performance on mobile devices and desktops.

Moreover, it can provide invaluable insights into user behavior through tools like Google Analytics, allowing you to fine-tune your approach based on data-driven decisions. 

And finally, optimized websites transform Google searches into actionable results, which further leads the customer to your product or service with less friction.

On-Page Optimization

On-page optimization is the process of optimizing individual web pages to rank higher and earn more relevant traffic. 

It involves optimizing both the content and HTML source code of a page. When it comes to on-page optimization, relevant keywords play a crucial role in improving your site’s visibility. 

Here are three ways how you can improve your website’s speed on-page:

Optimizing Content

Creating quality content is at the heart of website optimization. It’s no secret that we live in the age of over-saturation of content. However, creating valuable, unique, and relevant content is precisely what will set you apart from the competition.

Don’t shy from utilizing website optimization tools to find relevant keywords and incorporate them strategically throughout your text. 

Every piece of content should drive your audience towards a specific action, such as signing up for a newsletter or purchasing a product. And you get there by adding a clear, persuasive call to action (CTA) button.

Optimizing Images

Images can dramatically impact your site’s speed and user experience. Therefore, having high-quality images that support the text is vital. 

Here are some tips on how to have Google-friendly images on your website: keep the file size as small as possible without compromising quality, use appropriate file formats, and don’t forget to add alt text for accessibility and an extra opportunity to insert your keywords.

Optimizing Speed

In today’s fast-paced world, page speed is crucial for maintaining user engagement. 

A sluggish website will turn visitors away, potentially toward your competitors. Therefore, strive to reduce your website’s load time by compressing images, minifying CSS, JavaScript and HTML, and improving server response time.

Off-Page Optimization

Off-page optimization refers to all the measures that can be taken outside the website to improve its position in search rankings. These include measures to create as many high-quality backlinks (incoming links) as possible.

Link Building

Link building is a crucial part of off-page optimization. It involves getting other websites to link back to your site. 

Backlinks from reputable, high-traffic sites can boost your website’s rank in search engine results, increasing visibility and traffic.

Social Media Marketing

An effective social media marketing strategy can go a long way in supporting your SEO efforts. 

Sharing content across social media platforms allows your content to be discovered and shared by others, creating more backlinks to your site and increasing your site’s visibility.

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Conclusion

Optimizing your website for maximum performance is a multifaceted process that involves a keen understanding of your target audience. Knowing what your audience wants and needs is an absolute prerequisite to creating engaging content, leveraging social media, and maintaining a fast, user-friendly site. 

Investing in website optimization can significantly enhance your website’s visibility, improve user experience, and achieve your business goals.

Remember, website optimization isn’t a one-time event but an ongoing process. Don’t be afraid to use website optimization tools, observe your site’s performance, and make necessary tweaks to keep up with evolving user needs and search engine algorithms.

And if you want to let experts do what they do best, let Assist-o build you a well-optimized website that will take your business to the top of the search engine results, and keep you there!

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10 Elements of a High Converting Landing Page

10 Elements of a High Converting Landing Page

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Read time: 7 min

 

May 31, 2023

Summary:

This blog is about creating landing pages with high conversion rates for successful online marketing. We cover the essential elements that make a landing page effective, from clear headlines and compelling images to trust signals and mobile optimization. The blog highlights how a landing page can convey your value proposition to increase customer engagement and conversion rates.

What is a Landing Page?

First things first, let’s define what a landing page is. A landing page is a standalone web page designed for marketing or advertising. It’s where a visitor “lands” when they click on a link in an email, social media, or from a search engine result.

The goal of a landing page is to increase conversions by leading your targeted audience to take a specific action – whether downloading an ebook, signing up for a webinar, making a purchase, or simply seeking more information about your product or service.

Why is a High Converting Landing Page Important?

So why do you need a landing page with a high conversion rate? The answer is simple: to maximize the effectiveness of your lead generation efforts. In today’s highly competitive online market, having a web presence is no longer enough. You need successful landing pages that convert visitors into potential customers.

A high-converting landing page is crucial to your marketing and advertising strategy. Not only does it help you attract more visitors, but it also helps you convert them into leads or customers, thus increasing your conversion rate. It also allows you to target and retarget specific audience segments, ensuring a better ROI for your marketing spend.

The 10 Elements of a High Converting Landing Page

Now that we understand the importance of landing pages, let’s dive into the top 10 elements that make up a great landing page:

1. A Clear Headline

A headline has the critical job of grabbing visitors’ attention when they land on your page. It should not only encapsulate what you’re offering but also how it can benefit the visitor. Make it clear, concise, and put the visitor first. For instance, instead of “Our Latest Software,” try putting the benefit first, like “Save Two Hours Every Day.”

2. Subheadline

A good subheadline should support the headline by expanding on the message expressed in the headline and providing additional details. For example, following the previous headline, the subheadline could read, “Streamline your tasks, increase your productivity, and generate leads with our time-saving software.”

3. A Compelling Visual

An image is worth a thousand words. It’s the visual representation of your offer and should immediately appeal to the visitor. High-quality images, diagrams, infographics, or even videos can convey a vivid picture of your product or service. Make sure they’re relevant and reinforce your overall message.

4. Social Proof

We, humans, are often influenced by the actions and opinions of others. That’s where social proof comes into play. Showcasing customer testimonials, success stories, case studies, or industry awards builds credibility and trust and increases the likelihood that visitors will convert.

5. Relevant Copy

The text of your landing page should engage the visitor, pique their interest and make them take action. Use clear language, avoid jargon, and focus on the benefits of your offer. Remember that people want to know what’s in it for them, so make sure your text answers that question.

6. Clear CTA

Your CTA is the action you ask your visitor to take. Whether downloading an ebook, signing up for a webinar, or making a purchase, your CTA should be clear and compelling. Use a contrasting color to make it stand out and actionable text to guide the visitor.

7. Forms

Forms are your golden ticket to lead generation. They should be designed to capture only the necessary information without overwhelming visitors. Keep them simple and accessible, and consider an incentive to encourage completion.

8. Mobile Optimization

In an increasingly mobile world, your landing page needs to work seamlessly on mobile devices. Unfortunately, a frustrating mobile experience can quickly turn off potential customers. The way to counter this is to focus on responsive design, fast load times, easy navigation, and user-friendly forms. Equally as important to this is the central role mobile responsiveness plays in web accessibility. You can check whether your site is mobile responsive using a web accessibility testing tool.

9. Testimonials

Genuine testimonials from satisfied customers can be great confidence builders. They give real-life examples of how your product or service has helped others. If possible, include the customer’s name and photo to increase authenticity and credibility.

10. Trust Signals

Trust signals can be badges from third-party security services, guarantees, or privacy policies. They reassure visitors that their data is safe and that you’re a trustworthy company, which is especially important when asking for sensitive information like credit card data. More on trust signals here.

converting-landing-pages

Conclusion

In conclusion, creating high-converting landing pages is both an art and a science. It’s about understanding your target audience, making them an offer they can’t refuse, and persuading them to take action. With the ten elements we’ve discussed – a clear headline, a supporting subheadline, compelling visuals, social proof, relevant copy, clear CTA, concise forms, mobile optimization, authentic testimonials, and trust signals – you’ll set the stage for a page that not only attracts visitors but also effectively converts them into leads or customers.

But we understand that this can be a daunting task. That’s where Assist-o comes in.

At Assist-o, we have the experience and the equipment to give you the support you need. We know the elements that make a landing page convert, and we can apply them to give your business unparalleled value. From compelling headlines and images to trust signals and clear CTAs, we’ve got you covered.

Plus, our work doesn’t stop when your landing page goes live. We believe that the best landing pages come from continuous testing and refinement. That’s why we continuously monitor your page’s performance, run A/B tests, and collect data. Based on our findings, we make the necessary adjustments to further optimize your page, always with the goal of increasing conversions. With Assist-o, you can rest assured that your landing page is in the hands of experts dedicated to helping your business grow.

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Why Visual Identity Matters for Your Brand

Why Visual Identity Matters for Your Brand

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Read time: 6 min

 

May 31, 2023

Summary:

 

This blog is about the critical role of visual brand identity for your business. We explain the essential elements of visual identity, discuss a step-by-step approach to creating one, and emphasize the importance of a brand style guide for consistent execution.

In the diverse landscape, a well-designed visual brand identity is an important aspect that helps your brand stand out. It forms the visual part of your brand and communicates your brand personality, ethos, and values. A strong visual identity promotes recognition and builds trust and customer loyalty.

Fundamental Elements of Visual Brand Identity

Creating a unique and consistent visual brand identity requires several key elements, including: 

    •  Illustrations and graphics
    •  Animated features, icons, buttons
    •  Typographical choices
    •  Brand logo
    •  Selected color palette
    •  Chosen imagery
    •  Physical store layout
    •  Product packaging
    •  Employee uniforms
    •  Printed materials like flyers, brochures
    •  Outdoor advertising, like billboards
    •  Both digital and print advertising campaigns
    •  Social media. 

These elements work together to create a cohesive brand identity that your target audience can easily recognize and relate to.

Hand-drawn illustrations, for example, give your brand a personal touch and showcase its creativity. Brand photography allows you to tell your brand story through images. The color palette you choose conveys certain emotions and creates a sense of familiarity among your customers.

Steps to Creating a Strong Visual Identity

1. Define Your Brand Personality

Your brand personality is the human element of your brand. It’s the combination of attributes and characteristics that make up your brand’s unique identity. So before you start designing the visual elements, take some time to think about these questions:

    • If your brand were a person, how would you describe their personality?
    • What values are at the core of your brand?
    • How does your brand interact with its customers?
    • How is your brand different from others in the marketplace?

Your answers should guide your visual branding and ensure your brand’s personality is expressed throughout your visual communications. 

2. Choose Your Brand Colors

 

Color is an essential element of your visual brand identity. Different colors can evoke different feelings and emotions. Therefore, it’s important to choose a color palette that matches your brand personality and the emotions you want to evoke with your brand.

For example, blue often represents trust and reliability, while yellow can represent joy and positivity. Think about your brand’s core values and choose colors that reflect them. Also, make sure your color palette is relatively simple and consistent so it’s easily recognizable.

3. Logo Design

The logo is the face of your brand. It’s often the first thing people see, and a well-designed logo can contribute significantly to a positive first impression. When designing your logo, look for its simplicity, memorability, and versatility.

Simplicity – reflects the core of your brand and is easy to recognize. 

Memorability – distinctive and easy to remember.

Versatility – works well in different sizes and on various platforms and media.

4. Choose Typography

The typography you choose, including fonts and typographic details, communicates more than words. Different fonts convey different feelings – a professional brand might choose a clean serif font, while a creative brand might opt for a more unique, custom font.

Again, consistency is key here – your typography should be readable on different sizes, devices, and platforms. 

5. Develop Your Visual Style

The style of imagery you use for your visual brand identity should reflect your brand personality and story. This can include photos, videos, illustrations, and any other visual content.

Pay attention to your images’ tone, composition, theme, and color scheme. All of this should be consistent and fit your brand personality.

For example, a travel brand might opt for bright, vibrant, and adventurous photos. A wellness brand, on the other hand, might prefer calm, soothing, and natural images.

Remember that high-quality visuals are crucial, as they reflect the quality of your brand. Your images should always be high-resolution, clear, and professionally edited to ensure a consistent and appealing look.

Brand Style Guide – Your Brand’s Visual Bible

Maintaining a consistent visual identity is as important as creating it. A brand style guide is a valuable tool for achieving this. It is more than a simple document – it’s your brand’s visual bible. It sets the final standards for using your brand’s visual elements, such as your logo, color palette, typography, and imagery.

But the magic of a brand style guide goes beyond setting the rules. Instead, it dictates how your brand should be presented on different platforms and media. This ensures that your brand’s identity remains intact whether it appears on your website, social media, or even in print.

The brand style guide serves as a reference for everyone involved in creating and maintaining your brand image, including your internal team, freelancers, and external agencies. It ensures everyone is on the same page and helps avoid inconsistencies that could dilute your brand’s visual identity.

A comprehensive style guide ensures that your brand always looks its best, no matter the platform. Here are some examples of excellent brand style guides. 

visual-identity-orange

Where to Next?

A compelling visual identity is an essential factor for your brand. It’s more than just a set of colors and images – it’s the visual language your brand uses to communicate with your audience. Creating and maintaining a strong visual identity can help your brand stand out, resonate with your target audience, and build a lasting relationship with them.

However, crafting a unique and compelling visual identity is no walk in the park. It requires expertise, creativity, and a thorough understanding of your brand and its target audience. That’s where Assist-o comes in.

At Assist-o, we take the burden off your shoulders and navigate the intricacies of brand identity for you. We don’t just design visual elements; we dive deep into your brand’s core to discover its unique personality and story. Our team of branding experts works closely with you to develop a visual brand identity that stands out and resonates with your target audience.

From defining your brand personality to designing your logo, choosing your brand colors, and selecting the right typography, we’ve got you covered. We’ll also help you develop your visual style and ensure consistency across all platforms with a comprehensive brand style guide.



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Digital Marketing Trends: How The Digital Age Is Changing Marketing Strategies

Digital Marketing Trends: How The Digital Age Is Changing Marketing Strategies

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Read time: 4 min

 

April 25, 2023

Summary:

Digital marketing drives change for businesses. As it drives change, it also changes its face every day. Still, some patterns and trends have caught our eye as the landscape continues to expand.

In this blog post, we present the top 5 digital marketing trends that will shape digital marketing in 2023. These include the use of artificial intelligence in marketing strategies, the growing importance of voice search, the increasing need for personalized content, and the unstoppable popularity of video, including in B2B:

1. Increased use of artificial intelligence (AI)
2. Voice search optimization
3. Personalization is becoming even more personal
4. Video content continues to grow
5. The evolution of SEO

1. Increased use of artificial intelligence (AI)

Artificial intelligence is already integrated into nearly every aspect of digital marketing, and this trend won’t only continue in 2023 but expand dramatically. AI identifies patterns and insights that are difficult for the human eye to see, making marketing more innovative, effective, and accurate. It can also automate tasks such as social media and email marketing planning.

In 2023, we expect to see even more sophisticated AI-powered tools that can take on more complex tasks, such as natural language processing and chatbots. The key to AI isn’t to be afraid, but to observe everything it offers and consider how it can act as an aid to your daily activities.

2. Voice search optimization

By 2021, 20% of internet searches were voice-based, and the percentage continues to rise. The rise of smart speakers and virtual assistants like Siri, Alexa, Cortana, and Google’s digital assistant has made voice search more popular and changed how search marketers optimize websites for specific keywords and search queries.

As we move into 2023, marketers need to ensure that their content is optimized for voice search so that these devices can easily find it. This requires a different approach than traditional SEO methods, as voice search queries are more natural, conversational, and longer than their text-based counterparts.

AI-trends

3. Personalization is becoming more personal

Consumers are demanding more personalized experiences from brands, and in 2023, this trend is likely to intensify. To meet this, marketers will need to use data to create tailored messaging and content that speaks directly to each customer, whether it’s a product, email, app, or service.

Personalization can be achieved through various strategies, including personalized email campaigns, dynamic website content, and product recommendations based on past purchase behavior. However, the foundation for this is AI-powered deep learning and machine learning, which enables the rapid processing of large amounts of data.

More on how to bring your ideas to life in our blog.

4. Video content keeps growing

This may not come as a big surprise. Video is already a prevalent format for digital content, and this trend will continue in 2023. As a result, marketers must focus on creating high-quality, engaging video content that appeals to their target audience – from product demos and explainer videos to vlogs and live streams.

Short videos are the format that deserves special attention. TikTok’s meteoric rise in popularity and usage has made all the difference. So much so that others followed suit – Instagram (and Facebook) followed with Reels, YouTube with Shorts, and even Twitter followed with Fleets (but soon gave up).

On TikTok, in particular, brands creating short video content have already gained the upper hand over their competitors. It’s a challenging and rewarding format for the brands that put in the effort.

Think you could do better social-wise? Check out our guide to identify the mistakes you could be making on social media.

5. The evolution of SEO

SEO is constantly evolving, and in 2023 we can already see another shift towards a focus on user experience and intent. This means that marketers need to create content that answers the questions and needs of their target audience, rather than just focusing on keyword optimization.

In other words, the days of keyword stuffing are over. With the help of AI algorithms, it’s now much easier to determine if the content was created by a human or by a content-regurgitating SEO splurting out old stuff with even more keywords and a lack of critical thinking. That’s why the essential tip to win the SEO rat race is to provide valuable answers.

Read about or take on SEO here and here.

best-marketing-strategy

Conclusion

The digital marketing landscape is changing dramatically in 2023, with marketers who need to keep pace with these trends to remain competitive and reach their target audiences. The increased use of AI, voice search optimization, the growing demand for personalization, the infusion of video into all areas of our media consumption, and the changing nature of SEO are just a few.

To stay ahead, digital marketers must embrace these and many other changes and find new ways to create personalized customer experiences. They must leverage data and technology to optimize their strategies, create compelling content, and build strong relationships with their audiences. And it’s not about following trends just to stay afloat — it’s about having the constant need for change that keeps companies curious and motivates them to reinvent themselves year after year.

At Assist-o, we strive to stay ahead of the curve and provide our clients with innovative strategies that drive results. If you’d like to learn more about these trends or how we can help you incorporate them into your marketing plan, contact us today for a free consultation and let’s get started.

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How You Can Use Color Psychology in Marketing and Branding

How You Can Use Color Psychology in Marketing and Branding

How does your color palette affect the perception of your brand? Do some colors make you feel more positive than others? Does the color of your website or packaging impact how people see your products? If you’re looking for the answers to these questions and want to ensure that your company’s branding is as effective as possible, you came to the right place! Read on as we go over the basic principles of color psychology and learn how to incorporate them into your online marketing strategy.

What is color psychology?

Simply put, color psychology is the study of how different colors influence people’s emotions, actions, and perceptions.

In fact, you’ve most certainly experienced color psychology firsthand – just think of a time when you saw red and felt instantly happy. Therefore, it’s essential to use your brand colors carefully if you want to make an emotional connection with your customers.

In marketing, colors aren’t just arbitrary decisions – they’re functional design elements that affect how we think and feel. That’s why color psychology should be an important field of study to think about when starting a new business or rebranding an existing one.

How do colors influence consumer decisions?

According to research, colors can have a powerful effect on consumer decisions and preferences. As a result, the color you choose for your product or logo will influence your customers’ judgment in terms of quality, value, and brand recognition.

Studies show that up to 90% of a consumer’s subconscious decision-making process is tied to color psychology. This means that color significantly impacts how consumers perceive your brand and decide whether or not to purchase it. So, let’s have a look at how it works in practice.

 

1. Red

 

Red signifies energy, passion, and action. It is often associated with survival, vigilance, and safety. It provokes strong emotions and enhances appetite by stimulating “the hunger hormones”.

But the power of red doesn’t stop there. Since it also raises heart rates, red is frequently used during clearance sales to generate a sense of urgency and to encourage impulsive shoppers.

McDonald’s, YouTube, and Netflix are among the companies that use it.

2. Yellow

 

This color stimulates the mind, facilitates conversation, strains the eyes, and makes you happier. It is used in marketing tosignify optimism, youth, and clarity, which is why it’s the perfect color used to catch the attention of window shoppers. However, too much of it might generate worry, so you must strike the correct balance when employing it in your store.

Research also reveals that yellow is the color that infants respond to, which is why it is used on most baby items and toys.

Snapchat, Chupa Chups, and Nesquik are among the companies that use yellow in their logo.

3. Blue

 

This color symbolizes relaxation, productivity, and tranquility. Blue gives a brand a sense of stability and trustworthiness. If your brand carries this color, people are 15% more likely to remember it. It’s also linked to increased productivity and is non-invasive.

Since it is associated with power and success, blue is the preferred color of various businesses related to IT and finances.

 

This color is implored by brands like Facebook, JP Morgan, Dell, and LinkedIn.

 

4. Green

 

It is a symbol of health, tranquility, and serenity. In marketing, it represents nature and helps to relieve depression. It denotes new beginnings and is often utilized to create a comfortable atmosphere in stores.

Green has a reputation for being linked with wealth, and it’s been a symbol of fertility for a long time. Marketers also use it to attract eco-conscious customers to their stores.

This color is implored by brands like Spotify, Land Rover, and Whole Foods.

 

5. Black

 

Sophistication, luxury, mystery, and power are all associated with this color. Still, remember that it can be subconsciously repellent when overused since it connotes negativity and oppression. Nevertheless, this is an excellent hue to choose from since it grabs attention in a subtle and understated way.

It’s a well-known and widely recognized color, and it’s excellent for creating an institutionalized atmosphere in your store.

Gucci and Adidas are two examples of brands that use black.

6. Purple

 

Purple indicates a brand that is inventive, intelligent, and creative.

It is the color of royalty, achievement, wealth, and wisdom. In marketing, it is used to soothe and keep customers calm. Cosmetics and anti-aging products frequently contain it.

This color is used by Yahoo, Hallmark, and FedEx. Also, It is used by luxury brand items because it is a beautiful blend of the stability of blue and the vital force of red.

 

7. White

 

White projects neutrality and symbolizes cleanliness, freshness, and simplicity.

White is typically utilized to create more breathing space and open up a packed environment. When you want to generate contrast on your shelves and aisles in an outlet, the ideal color to utilize is white. Also, most of the companies employ white to generate contrast on their home pages.

White is a color associated with clarity and inventiveness. As a result, it’s the most popular hue in office buildings.

Some famous brands that use a great deal of white in their logos and marketing are Michelin, Volkswagen, Starbucks, and Ford.


Practical use of color psychology

 

Many marketers are paying attention to their color choices in their marketing efforts, and that’s for a good reason. Colors are an extremely effective communication tool. Colors and marketing are a match made in heaven, as it’s been shown that color affects consumer behavior and purchasing decisions. 

Most IT companies use blue, white, black, and red, and financial institutions use blue to convey a sense of trust, security, and dependability.

On the other hand, most retail stores utilize orange or green as their trademark colors to convey a sense of happiness, optimism, and stability.

In addition, because of the imagined capacity to stimulate people’s appetites, many food shops and restaurants use hues of red in their logos or stores.

This means that you should be paying attention to your colors when marketing your products and services, too. So whether you’re working on a social media campaign or an ad design, make sure to implement color psychology into your business strategy.

Conclusion

Because marketplaces have become more competitive and product cycles have shrunk, every marketer must employ every rule in the book to achieve sales. Therefore, every company or brand must consider how its brand colors influence client reaction, and ultimately sales.

So, if you still haven’t found the one that most accurately describes your brand, wait no longer and get in touch. Contact us today and let us help you choose the right color for your brand.

And don’t forget, a splash of color really does make all the difference! 

 

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How to work with a virtual graphic design assistant

How to work with a virtual graphic design assistant

Are you considering getting a virtual graphic designer to join your existing team? Maybe you have a project you would like to outsource or want to make a first step in branding your business? Whatever the case may be, if you found yourself looking for a remote graphic assistant, this article may be right up your alley.

You need to understand that working with a remote graphic design assistant is practical and time-saving but can get complicated if the right strategies aren’t applied. 

So how do you prepare? For starters, by knowing a  few key factors that will help you define the strategy of working with a graphic design assistant and optimize productivity and effectiveness.

So, without further ado, here are a few essential details that should be considered when it comes to delivering results.

Understand how remote work works

While doing what they do best, experienced graphic design assistants take communication very seriously. They care about delivering results, so it is crucial to define the role they’ll have in meeting your expectations. 

In other words, they will need small briefing sessions where the overall strategy is concisely discussed to understand what you need them to do and how much time it will take to do it. This also means you’ll need to adapt to occasional communication through channels like Zoom or Google Meet, through which virtual graphic designers can clearly understand what your goals are.

Despite seeming less attractive than in-person briefing sessions, virtual ones are way more effective when done correctly, which brings us to the next point.

Share your vision clearly

Adapting to remote work and setting up virtual meetings is the easiest part. The more challenging part, however, is sharing your vision with your virtual graphic design assistant. 

Ensure that the talk mainly revolves around what you expect them to accomplish and try to avoid industry terminology as much as you can.

The key here is to be brief, but informative. Explain what your overall goal is, but don’t go into too much detail, as this can easily overwhelm the designer and slow down the process significantly.

Be open to questions and suggestions

Even when your strategy is planned out to the smallest detail, a quality suggestion can drastically improve it. After you present your vision to your graphic design assistant, make sure you ask for any questions or suggestions they might have. 

Experienced virtual graphic designers usually have many suggestions from their on-hand experience, which is why their notes are always worth the time. Listen to what they have to say and see if it checks out with your business goals, costs, etc.

That said, they can sometimes get overwhelmed by the extent and specificity of the project (no matter how professional they are), so it’s natural that they might ask for clarification from time to time.

Be patient and considerate

Every graphic designer aims to deliver authentic and unique visuals aligned with your brand image and business goals. However, if the process is taking a bit longer than you expected, there’s probably a reasonable explanation behind it. 

In that case, try to stay patient without making any assumptions. Check if there’s a particular challenge they might be struggling with or if there’s something you can do to help finalize the project faster.

Are you still searching for a way to get some graphic design tasks off your plate?

And by that, we mean leaving those tasks in capable hands.
Take a moment to write down all the things you wish you could outsource to a graphic designer, whether it’s a new logo, website graphics, business cards, animations, or book covers. Whatever could help you boost sales, reach out to more customers, and close more deals. Send it over to Assist-o and, within hours, the right remote graphic designer may be heading your way with solutions that could change your business forever. 

Not to mention, you can work with them on a specific project or build a long-term relationship for ongoing business. In the end, it’s all about finding the right fit that will handle your business with the same care and attention as you do.