Outsourcing vs. Assisto: Understanding the Difference

Outsourcing vs. Assisto: Understanding the Difference

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Read time: 3 min


December 11, 2023


For a company to stay ahead means always rethinking strategy and resource allocation. Unfortunately, for most companies, it means managing objects, not the living beings that make up the workforce of their business. And in forgetting that, they slowly but surely spell out their doom. However, some companies take a serious approach to who they hire, and that’s how they stay ahead. Outsourcing has long been a buzzword in this context, synonymous with cost savings and workforce flexibility. But times have changed. What worked yesterday doesn’t mean it will work tomorrow. For that, there’s a new kid on the block – Assisto Assistance – that marks a pivotal shift in how businesses approach external workforce solutions.

What Is Outsourcing?

Outsourcing has slowly but surely established itself as a go-to strategy for businesses looking to delegate specific functions or processes to outside parties. It became especially popular with the rise of the gig economy and remote work.

In just a few years, outsourcing expanded from mere administrative roles to encompass expert talents across various sectors (IT, customer service, marketing, finance, and law, to name a few).

Here are some reasons outsourcing had such a sudden and explosive growth:

  • Cost Efficiency: Initially, the primary allure of outsourcing was cost savings. Businesses could reduce expenses significantly by outsourcing functions to regions with lower labor costs.
  • Focus on Core Business: It allows companies to focus on their core competencies by offloading non-core tasks like customer service or IT to external agencies.
  • Access to Global Talent: Outsourcing opened the doors to a global talent pool, enabling businesses to find qualified professionals beyond local geographies.
  • Scalability and Flexibility: Companies could scale their operations up or down without the commitment of hiring full-time employees, offering immense flexibility.
  • Technological Advancements: The rise of the internet and communication technologies has made outsourcing more accessible and efficient, expanding its scope and appeal.


Limitations of Outsourcing

However, as businesses become more complex, its limitations slowly became obvious, and soon after even deadly:

  • Quality Concerns: The focus on cost reduction often led to compromises in work quality, impacting overall business outcomes.
  • Communication Barriers: Cultural and language differences led to misunderstandings and inefficiencies too often.
  • Less Control Over Processes: Outsourcing means handing over significant control of business processes to third parties, which leads to misalignment with the company’s goals and values.
  • Data Security Risks: Sharing sensitive information with external parties posed increased risks of data breaches and security issues.
  • Inflexibility in Dynamic Markets: The traditional outsourcing model lacked the agility to adapt quickly to rapidly changing market demands and technologies. Which in turn proved to be the biggest problem of them all.

Assisto Assistance: Bridging the Gap

Assisto Assistance stepped in precisely to address these rising outsourcing problems. It’s a modern solution that combines the benefits of traditional outsourcing (like cost savings and access to a broad talent pool) with enhanced control, flexibility, and a focus on quality. 

As a more refined and nuanced approach to external workforce engagement, it’s tailored to meet the evolving needs of contemporary businesses. So, let’s examine how it succeeds at that.


Emphasizing Customization and Expertise

Assisto Assistance has set itself apart through a deep commitment to providing fully customized and expert solutions. While the traditional outsourcing model provides a pure workforce, this approach relies on integrating qualified professionals who seamlessly blend into a company’s existing framework.

Here’s a deeper look into how Assisto achieves this:

Solutions Tailored for Diverse Needs: Every business has unique challenges and requirements. Assisto recognizes this by offering bespoke services tailored to meet these specific needs. 

Whether it’s a startup needing agile marketing strategies or an established corporation requiring complex assistance, Assisto’s solutions are precisely aligned with each client’s objectives.

Expertise Across a Wide Range of Domains: Assisto’s team comprises professionals from various fields. That’s how they ensure clients have access to the best talent for every task. 

This includes finance, marketing, human resources, project management experts, and more. This proficiency also extends to specialized areas like market research and strategic planning.

Integration with Client Teams: Unlike traditional outsourcing, where external teams work in silos, Assisto’s professionals invest a great deal of effort into successfully integrating with client teams.

This integration ensures that external assistance is in sync with the company’s culture, goals, and processes, leading to more cohesive and efficient operations.

Scalability and Adaptability: As businesses evolve, their needs change. Assisto’s services are designed to be scalable and adaptable, catering to changing requirements over time. 

Whether scaling up for a big project or adjusting the scope of work due to market shifts, Assisto’s model provides the flexibility businesses need to stay agile.

Improving Cost Structure and Adding Flexibility

Cost structure and its ingrained flexibility are other edges Assisto Assistance has over the traditional model. In a nutshell, it’s a more nuanced and adaptive financial strategy for businesses. 

In this context, here’s why Assisto Assistance is simply a more innovative alternative:

Dynamic Pricing Models: Unlike traditional outsourcing, which often involves rigid pricing structures, Assisto offers dynamic pricing models tailored to each project’s specific needs and scale. 

This flexibility ensures that businesses pay for exactly what they need, whether for a short-term project or a long-term engagement. This model is particularly beneficial for startups and small businesses that require high-quality services but must adhere to stricter budget constraints.

Scalability and Budget Alignment: The flexibility of Assisto’s model allows businesses to scale their use of services up or down based on their current needs and budgetary limitations. 

This scalability is crucial for companies going through growth phases or those needing to cut back during slower periods. It ensures that the external workforce can be adjusted without disrupting the core business operations.

This new approach makes financial sense and ensures that businesses can access high-quality talent in a way that supports their growth and success.

More Control & Better Quality of Work

Assisto’s approach adds significantly more control over the course and the project outcome. It goes without saying that the natural outcome of this principle is better quality of work.

Here’s how we do it:

Direct Oversight and Involvement: Unlike traditional outsourcing, where businesses often have minimal direct oversight over tasks, Assisto enables clients to maintain a higher degree of involvement and control. 

This can include regular updates, collaborative planning, and direct communication channels with the assigned professionals. Such involvement ensures the work aligns closely with the company’s standards, goals, and preferred methodologies.

Workforce Optimization: Assisto’s model is designed for optimal allocation of resources. By matching the most suitable professionals to each project, it ensures that the work is done efficiently and with precision and expertise that adds value to the business. 

This optimization leads to better utilization of the workforce, as well as fewer redundancies and more productivity.

Agility in Project Management: This flexible model allows businesses to quickly adapt to changing project needs. 

If a project’s scope or direction changes, Assisto can swiftly reorganize the team composition or approach, ensuring that the project remains on track without sacrificing quality.

Full Integration with the Company: Assisto’s professionals don’t just work for a business; they work with it. 

This means they are more attuned to the company’s culture, processes, and practices, leading to more coherent and consistent outputs.

The enhanced control and quality of work are central to this model’s appeal. 

By successfully implementing these principles, Assisto provides a superior solution that simply elevates the standard of hiring externally.



At Assisto, we understand the importance of embracing the evolution of the workplace and helping companies navigate the changing world of work. We specialize in creating innovative solutions that meet the changing needs of our clients and their employees.

Our team at Assist-o recognizes that the workplace is no longer limited to traditional office spaces. Our remote work strategies ensure companies can attract top talent from a broader talent pool while promoting work-life balance and productivity.

In addition, we’re always on the cutting edge of technology, using the latest tools and software to streamline operations and increase productivity. We can help you integrate automation technologies into your business processes so your employees can focus on more complex and creative tasks.

Embrace workplace evolution with Assisto and unlock the potential of a more productive, engaged, and satisfied workforce. Contact us today to learn more about how our innovative solutions can transform your business.


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How to Conduct Effective Market Research

How to Conduct Effective Market Research

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Read time: 3 min


July 14, 2023


Market research is an indispensable tool for companies that aim to stay ahead of the curve. Comprehensive, targeted, and well-executed market research offers critical insights that fuel successful business strategies. In this blog, we delve into the very essence of market research. We’ll break down its definition, different types, the step-by-step process, and the numerous benefits it offers. Armed with this knowledge, you’ll be better prepared to harness the power of market research for your own business, and allow it to reach new heights in today’s competitive marketplace.

What is Market Research?

Market research can be defined as a systematic, objective collection and analysis of data about a particular target market, competition, and environment

Market research allows companies to understand what products and services may bring profit. It involves a detailed examination of all aspects associated with a product or service to understand its potential in a market.

Market research has a twofold purpose: identifying market trends and market segmentation. It is the backbone of any successful strategic plan and serves as a roadmap to the competitive landscape. Finally, well-conducted market research provides insightful, reliable, and precise data that can steer the course of a company’s future strategies.

Types of Market Research

To truly comprehend how to do market research for a business plan, one must familiarize themselves with the different types of market research that one can conduct. These are primarily classified into two categories:

  • Primary Research: This type of research involves first-hand data collection by the company itself (for example: surveys, interviews, focus groups, or field testing). It is typically tailored to the company’s specific needs but can be expensive and time-consuming
  • Secondary Research: This implies gathering existing data that has already been produced. Sources of secondary research include reports from market research firms, governmental agencies, trade associations, and even internal data from your own business.

How to do Market Research?

So, how to do market research? It’s a complex process that begins with identifying a problem or opportunity in your business. Next, you determine your research objectives, followed by choosing the type of research (Primary or Secondary). You then proceed to design your research, collect the data, analyze it, and finally, interpret the results.

In the digital age, one can conduct market research online through various platforms like online surveys, social media channels, and even digital analytics tools. Furthermore, online market research tools such as Google Keyword Planner and SEMrush provide valuable data on the competitive landscape and market trends.

Benefits of Market Research

The benefits of market research are manifold. Market research helps businesses identify potential opportunities in the marketplace. It provides insights into market trends, demographics, economic shifts, and how the company is perceived in the market.

With the aid of a market research example, such as a survey, companies can understand consumer behavior, identify potential gaps in the market, and effectively position their product or service to their target audience. Essentially, research helps reduce risks by allowing businesses to make well-informed decisions that contribute to their enterprise’s growth and sustainability.

The Anatomy of Effective Market Research

If you are wondering how to do market research for a business plan, let’s delve deeper into the anatomy of effective market research.

Defining the Problem and Research Objectives

Start by clearly defining the problem your business seeks to solve. Your problem statement will shape your research objectives, the kind of information you seek, and how you will apply this information once acquired.

Developing the Research Plan

Once the problem and objectives are clear, it’s time to develop a research plan. This involves identifying what type of data is needed, the research methods that will be used to collect it, and the parameters for data collection.

Collecting the Information

With the plan ready, start gathering data. Ensure you implement the market research methods that you identified in your plan. Both primary and secondary methods are crucial to gather a well-rounded view of the market.

Analyzing the Information

After data collection, the next step is to process and analyze the information. By applying statistical and analytical techniques, the raw data transforms into valuable insights.

Presenting the Findings

Lastly, present your findings. A well-structured presentation of the research findings allows your team to understand the insights derived, and how to leverage them for your business strategies.

Deeper Dive: Market Research Methods

Every research has specific methods that yield the best results. Here, we will introduce two widely used market research methods:

Surveys: Quick, cost-effective, and able to gather vast amounts of data; surveys can be conducted via email, telephone, website, or face-to-face interactions. The key to successful survey research is asking the right questions to the right audience.

Interviews/Focus Groups: While more time-consuming and expensive, these methods provide in-depth insights into consumer behavior and preferences. They enable researchers to explore topics in more depth and detail compared to surveys.

Real-Life Application: Market Research Example

For example, a startup looking to launch a new software product might conduct a survey to understand consumer preferences regarding software features, pricing, and support. 

By asking precise questions related to these aspects, the company can gather actionable insights that guide the product development process, ensuring it aligns with consumer expectations.

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In whatever realm you find yourself in, knowledge always means power. Effective market research is a key player in acquiring that knowledge. It will help you launch a new product or service, expand into a new market, or fine-tune your existing offer. Implementing market research into your business operation can mean the difference between staying afloat or sinking in today’s fiercely competitive business environment.

Understanding what market research is and how it can benefit your business is a vital first step. From identifying your research objectives to implementing your research findings, each step in the marketing research process is crucial for business success.

So remember, the next time you’re setting out on a new venture, don’t just dive in. Do your research, understand the market, know your audience, and let your findings guide your business decisions. 

And if you’re still unsure if you’re doing it properly, let Assist-o help you conquer new markets!

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10 Steps to Build a Sales Team

10 Steps to Build a Sales Team

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Read time: 3 min


July 11, 2023


Building a sales team is not just about hiring sales representatives or consultants but creating an environment that facilitates customer service excellence, sales motivation, and efficiency. How can one do that? Let’s delve into this a bit more.

What is a Sales Team?

In the bustling world of business, one key component that often distinguishes successful companies from those that struggle is the existence of a well-structured and efficient sales team. A sales team works collectively towards a common objective – driving revenue. 

Their main tasks include:

    • Identifying potential customers
    • Understanding their needs
    • Presenting them with suitable solutions, like your products or services
    • Ultimately closing deals. 


Most Common Roles in Sales Team

A high-performing sales team is more than a group of individuals who can talk customers into buying products. It’s a well-coordinated group of professionals, each with a specific role. Here are a few key roles you’ll find in most successful sales teams:

Sales Representatives: Often considered the backbone of any sales team, these individuals handle the grunt work of the sales process – they interact directly with potential customers, identify opportunities, and close sales.

Sales Consultants: They’re the strategists, delving into market research and customer insights to inform sales approaches and offer tailored solutions.

Sales Managers: They oversee the entire team’s operations, offer guidance, and ensure the alignment of individual efforts with the company’s overall goals.


Assemble Your Dream Sales Team in 10 Steps

From setting clear goals to fostering a motivating culture, this roadmap will provide the essential elements to assemble your sales dream team and achieve stellar results.

Step 1: Set Clear Goals

Identify what you want your sales team to achieve. Be specific: Do you want to increase revenue, gain market share, or improve customer retention? Having clear, measurable objectives will guide your subsequent steps.

Step 2: Define the Roles

Outline the roles that your sales team will need. This could include sales representatives, consultants, managers, and support roles like customer service representatives.

Step 3: Create Job Descriptions

Create a job description for each role that outlines the skills, experience, and personality traits you’re looking for. This will help you attract suitable candidates and assess them effectively.

Step 4: Recruit Strategically

Seek out talented individuals who not only fit the job descriptions but also align with your company’s values and culture. Use various recruitment channels, such as online job boards, recruitment agencies, and your professional network.

Step 5: Onboard

Create a comprehensive onboarding program to welcome new hires, introduce them to your company and its products, and equip them with the skills they need to succeed.

Step 6: Implement Sales Training

Provide ongoing sales training to keep your team’s skills sharp. This could include product training, soft skills training, and training on sales tools and methodologies.

Step 7: Choose the Right Sales Tools

Equip your team with CRM software, communication tools, and sales analytics tools to streamline their work and boost efficiency.

Step 8: Define KPIs

Once your team is up and running, it’s crucial to measure their efficiency. KPIs are measurable values that show how effectively a company achieves key business objectives. For sales teams, KPIs might include the number of deals closed, average deal size, sales cycle length, and customer satisfaction ratings. 

Step 9: Review Performance

Monitor your team’s performance against the KPIs. Use these reviews as opportunities to give constructive feedback, celebrate successes, and identify areas for improvement.

Step 10: Foster a Motivating Culture

Build a positive and motivating work environment. Recognize and reward your team’s achievements, and provide them with opportunities for growth and development. Incentives, both financial and non-financial, can drive your team to exceed their goals and foster a sense of camaraderie and shared success.

Remember, building a successful sales team is a continuous process. Always be open to learning, adapting, and refining your approach as your team and business evolve.



Building a successful sales team is not a one-size-fits-all process. It requires careful planning, strategic hiring, constant training, and regular performance reviews. It’s a long-term commitment that, when done right, can drive significant revenue and growth for your business.

Remember, a sales team is more than a group of people who sell your product — they’re the bridge between your business and your customers. So invest time in building a team that not only meets your sales targets but also builds lasting relationships with your customers. You’ll see a rise in sales and improved customer loyalty — quite a winning combination for any business.

In the end, building a sales team is also about creating an environment that fosters growth, motivation, and a relentless pursuit of excellence. And that is a priceless asset for any business in today’s competitive landscape.

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Cash Flow Planning: The Ultimate Guide To Financial Planning For Businesses

Cash Flow Planning: The Ultimate Guide To Financial Planning For Businesses

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Read time: 3 min


July 5, 2023


Whoever has or previously had dealings in the business world, knows how relentless, unforgiving, and often brutal it can be. Mastering cash flow is pivotal to the vitality and growth of any company, especially small ones. Without it, all your financial plans are destined to go down the drain. That’s why we wrote this comprehensive guide – to delve deeper into the mechanisms and tools your organization requires to proficiently manage cash flow, formulate a robust budget, predict future cash patterns, establish a reserve fund, and deploy cash flow software. So let’s get down to it.

What is Cash Flow?

At its core, cash flow represents the net quantity of cash and cash-equivalent assets that circulate into and out of your business. 

When more cash influxes occur through sales or services than outfluxes, it indicates a positive cash flow. This surplus can be channeled towards paying debts, reinvesting in the business, or distributing dividends to shareholders.

Contrarily, a negative cash flow suggests that more cash is being expended than generated, which ultimately leads to a deficit, and consequently – to bankruptcy. 

Being aware of this dynamic allows your businesses to streamline its financial operations, optimize profit planning, and maintain healthy liquidity ratios.

Understanding the Different Types of Cash Flow

It’s vital to understand the three main types of cash flow: operational, investing, and financing cash flow. 

Operational cash flow arises from the company’s core business operations, like selling goods or offering services. Investing cash flow comes from the company’s investment in long-term assets, while financing cash flow is derived from the business’s financial activities, like issuing stocks or repaying loans. 

Each of them plays a different yet integral role in a company’s financial well-being and growth, and knowing how to manage them is of vital importance for your (and your business’s future)

Key Strategies for Managing Cash Flow

A principal strategy is cash flow optimization—the process of examining and enhancing business processes that influence the amount, timing, and predictability of cash flows. These measures ensure resources are used efficiently and cash generation is maximized.

Another significant aspect is working capital management—the management of a company’s current assets and liabilities. By controlling receivables, payables, and inventory, a business can improve its cash flow and ensure it has sufficient short-term resources to cover its short-term debt.

And last but not least is tax planning – another essential aspect in cash flow management that can land you in jail if not executed properly. In essence, effective tax planning strategies help you reduce the cash outflow in the form of taxes, thereby improving your cash flow.

Establishing a Budget

Having a sound and sustainable budget is probably the cornerstone of everything we’ll be talking about in this blog. It helps you monitor revenues and expenses, ensure resources are efficiently allocated, and that the business stays profitable (or is at least on the road to becoming one).

Budgeting begins with estimating your income and expenses over a specified period. These estimates need to be as accurate as possible to prevent cash shortfalls. And while you’re creating estimates, it’s crucial to use historical data, industry trends, and growth projections to model your budget.

Forecasting Cash Flow

The best plans always rely on certain projections of the future. Their success often relies on how accurate those projections are. 

Conversely, forecasting cash flow enables businesses to predict the amount and timing of cash inflows and outflows. This predictive ability aids in making informed decisions about capital expenditures, hiring new employees, and potential investment opportunities.

Cash flow forecasting involves scrutinizing past cash flow statements and using these patterns to predict future cash trends. It’s important to update these forecasts regularly so they reflect actual cash flow, and adjust for any new findings.

How to Improve Cash Flow

There are several ways to enhance cash flow. These include accelerating invoice payments, reducing expenses, increasing sales, optimizing inventory management, and obtaining favorable payment terms with suppliers.

By implementing these tactics, your business can maintain a healthy cash flow and ensure its financial stability. Here’s a short in-depth analysis of these strategies:

Accelerating Invoice Payments

One of the most efficient ways to enhance cash flow is to accelerate invoice payments. Too many businesses have failed for not being able to ensure their payments come on time, which creates a domino effect of problems that ultimately lead to business’ demise. 

To tackle this, consider offering discounts for early payments to incentivize customers to pay their invoices sooner. You can also streamline your invoicing process to make it as easy as possible for clients to pay. This could include offering a variety of payment methods and sending out invoices promptly. Or, if you want to be a hard-liner, you can simply refuse service until your invoice is paid in full.

Reducing Expenses

Another avenue to improve cash flow is through meticulous management of expenses. Start by conducting a thorough review of your costs. Identify areas where spending could be reduced without compromising the quality of your goods or services. 

Reducing your expenses could involve negotiating better deals with suppliers, cutting unnecessary overhead costs, or improving operational efficiency to reduce waste. And once you’re done, you’ll know where to cut costs and where not to.

Increasing Sales

It should be a no-brainer, but boosting sales is arguably the best way to increase cash flow. This might require investment in marketing and sales initiatives, but the return could significantly enhance your cash position. 

Consider exploring new markets, launching new products, or upselling and cross-selling to existing customers. Remember, customer retention is often more cost-effective than customer acquisition, so don’t neglect your existing customer base in your efforts to increase sales.

Optimizing Inventory Management

For businesses that deal with physical products, inventory management can significantly impact cash flow. Holding too much stock ties up cash and increases the risk of obsolescence, while holding too little can lead to missed sales.

Implementing a solid inventory management system will help you maintain an optimal level of stock that meets demand without unnecessarily tying up cash.

Obtaining Favorable Payment Terms with Suppliers

Lastly, you can improve your cash flow by negotiating better payment terms with your suppliers. Longer payment terms allow you to keep cash within the business for a more extended period, while discounts for early payment can reduce the overall cost. 

Bear in mind that successful negotiation often requires a solid relationship with the supplier, so it’s best if you try to make friends with your partners.

Setting Up a Reserve Fund

Like individuals who keep an emergency fund, businesses also require a reserve fund. This fund acts as a financial safety net for unforeseen situations like delayed payments, unexpected expenses, or sudden business downturns.

The reserve fund should be substantial enough to cover several months’ worth of operating expenses. The exact amount varies based on the nature and industry of the business. In any case, always remember that having a financial buffer can make the difference between survival and bankruptcy during challenging times.

Signs of a Cash Flow Problem and How to Address Them

If you have a business – you’ll encounter cash flow problems. It’s as certain as tomorrow. However, as soon as you realize something’s rotten – you must act. Otherwise, you’re risking the train going completely off the tracks.

Here are some early warnings: 

    • Consistently declining profits
    • Increasing debts
    • Delayed payments to suppliers
    • Frequently reaching out for your reserve fund

When you notice any of these, you should hurry up and create a strategic plan to rectify the issue.

However, if the situation is very complex – a professional financial advisor might be your only way out. Their expert advice can be instrumental in diagnosing your cash flow challenges, recommending practical solutions, and helping you implement them.

Ultimately, if you want to avoid cash flow problems, early detection, prompt action, and consistent monitoring are of utmost importance.

Utilizing Cash Flow Software

We live in modern times, and we should use modern methods to survive. We’re talking about harnessing the power of cash flow software to streamline your cash flow management. These tools automate tasks like tracking income and expenses, generating cash flow statements, and creating forecasts.

Some software provides real-time insights and predictive analytics, enabling businesses to spot trends, identify potential issues, and make data-driven decisions. Integrating such software into your operations can significantly enhance your cash flow management and overall small business financial planning.

The Role of Cash Flow in Retirement Planning for Business Owners

For business owners, effective cash flow management isn’t just about keeping the business running smoothly—it also plays a key role in retirement planning. Because let’s be honest – very few people work 8-12 hours a day just for the love of it. They are working towards ensuring their old age is spent in comfort and joy, not worry and stress.

Therefore, a healthy cash flow can contribute to a more substantial retirement fund and provide security and comfort in later years. Therefore, every successful business owner should allocate a part of their earnings toward their retirement fund.

Additionally, a business with robust cash flow is likely to have a higher value, which can be a significant advantage when it’s time to exit the business. Whether the exit strategy involves selling the business, transferring it to successors, or some other options, a healthy cash flow can command a higher selling price or more favorable terms.



In essence, efficient cash flow management forms the backbone of every successful business. It enables organizations to sustain operations, pay obligations, and seize growth opportunities. 

By understanding the intricacies of cash flow outlined in this blog, businesses are better equipped to navigate financial challenges and capitalize on opportunities.

Remember, the path to financial success is a marathon, not a sprint. Whether you’re laying the groundwork for a start-up or steering an established company, a robust understanding of cash flow  will ensure you’re well-prepared for the long journey ahead. 

And if you’re still not sure how to approach this problem, contact us! With years of experience helping companies and corporations restructure and optimize their business operations, Assist-o is your best option for hacking business growth!

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12 Tips for Effective Email Management For Gmail Users

12 Tips for Effective Email Management For Gmail Users

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Read time: 3 min


July 5, 2023


With the constant flux of emails flooding our inboxes, effective email management has become a non-negotiable skill in the digital age. Gmail, as a leading email service provider, offers a plethora of tools to streamline this process. From achieving inbox zero to mastering Gmail search, this comprehensive guide explores twelve email management best practices every Gmail user should know.

Why is Email Management Important?

Managing emails is about more than just decluttering your inbox. Effective email organization improves productivity, enhances time management, and protects sensitive information. 

It lets you prioritize important tasks, ensuring that no critical email gets overlooked. Moreover, email security is paramount in protecting your personal and professional information from potential threats.

Email Strategies: Taking Control of Your Inbox

An unorganized email system can (and will) drain both your time and energy. To make sure that never happens, here are some email strategies to help you take control of your inbox.

1. Unsubscribe from Unnecessary Mail

The first step towards achieving inbox zero is unsubscribing from all unnecessary email subscriptions. Newsletters, promotional offers, and random subscriptions – these will clutter your inbox and bury important emails in a blink of an eye. 

Luckily, good people who made Gmail understand this and have made it easy to unsubscribe. One option is to scroll all the way to the bottom of the email and look for a highlighted “unsubscribe” button.

If you’re dealing with an extremely shady business that doesn’t provide the unsubscribe link, simply open the email, click on the three-dot menu next to the sender’s information, and select ‘Unsubscribe’ or ‘Change preferences’.

2. Use Filters and Labels

You’ve probably missed it so far, but Gmail Labels allow you to quickly categorize and locate your email marketing campaigns. Labels work like folders but with added flexibility. You can assign multiple labels to one email, or color-code your labels for visual organization.

And to spice it up, setting up email filtering can be an absolute game-changer. Instruct Gmail to automatically label, archive, delete, star, or forward your mail based on specific criteria. To set up a filter, click on the search bar, enter your filter criteria, and select ‘Create filter’.

3. Set Up Boomerang

With the free Boomerang plugin, you can write an email now and schedule it to be sent automatically at any time it fits you. It’s especially useful if your client lives on the other side of the globe and you don’t want them to receive emails while they sleep. 

You can also set reminders to follow up if you don’t hear back from them. It integrates directly with Gmail, reducing the hassle of jumping between different tools. 

To add Boomerang to Gmail, visit the Boomerang website, download the extension for your browser, and refresh your Gmail page.

4. Use High Priority Inbox

Gmail’s High Priority Inbox is a robust feature that uses machine learning to filter your inbox and showcases your most important emails first. 

To activate it, go to Settings > Inbox > Inbox type, then select ‘Priority Inbox.’ As you continually use Gmail, this feature will progressively learn and adapt to your email patterns, further enhancing its effectiveness.

5. Use Quick Responses

The ‘Smart Reply’ feature of Gmail uses machine learning to suggest three responses based on the email you’ve received. 

Simply select the one you want to use, hit ‘Send,’ and you’ve saved precious time. 

If you want to enable this feature, simply go to Settings > General > Smart Reply, and turn the ‘Smart Reply” on.

6. Use Canned Responses

Canned Responses allow you to create and save email templates that can be reused. This will save you a lot of time and eliminate repetitive typing from your life. 

Navigate to Settings > Advanced > Canned Responses (Templates), and select ‘Enable.’ 

Now, when composing an email, you’ll have the option to insert a saved template or save the current email as a new one.

7. Master Gmail Search

It would be weird if the world’s best search engine didn’t have an excellent search engine for its email service. Gmail search, with its range of operators, lets you filter out and find the emails you need in a matter of seconds.

Familiarizing yourself with the operators, such as ‘older_than:’, ‘has:attachment’, or ‘in:spam,’ will help you out in the long run and save you a lot of nerves. 

A full list of search operators can be found in Gmail’s Help Center.

8. Use Stars and Important Markers

Use stars to mark important emails for later reference. Simply right-click an email and select ‘Add star.’, and there you have it. 

You can customize the type and color of your stars via Settings > General > Stars. Similarly, Gmail’s ‘Important’ markers can be used to flag emails and help you find and prioritize them even faster.

9. Organize with Drag and Drop

You can control the placement of your emails by dragging and dropping them into different tabs. 

For example, if an important email lands in your ‘Promotions’ tab, you can drag it to ‘Primary’ to ensure future emails from the sender land directly in your primary inbox.

10. Archive Emails

Archiving emails helps you maintain a tidy inbox without losing any emails. 

Simply select the email you want to archive, and click the ‘Archive’ button (represented by a box with a downward arrow). 

Your email will be moved from the inbox to ‘All Mail’, and be easily accessible for future reference.

11. Enhance Email Security

Your Gmail account is your unofficial ID card. Losing it can mean opening the backdoor to your identity, bank account, and personal information. Securing it should be of utmost priority

Enable two-factor authentication from your Google account settings for an extra layer of protection. 

Always be wary of suspicious emails to prevent phishing attacks, and keep your recovery information up-to-date.

12. Automate with Gmail Scripts

Gmail Scripts allow the automation of a range of tasks that enhance your productivity. 

From auto-responding to managing bulk emails, scripts are powerful tools for advanced users. 

Visit Google’s Apps Script guide to explore how you can use scripts in your email management routine.



With the right strategies and tools, managing your Gmail account can be a breeze. These email management best practices are designed to help you save time, enhance productivity, and maintain email security. 

Remember, effective email management is a continuous process. It requires regular upkeep and adjustment to your changing needs and habits. It’s important to maintain consistency, and it will become a habit.

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How to Secure Good Business Relationships: Tips for Success

How to Secure Good Business Relationships: Tips for Success

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Read time: 5 min


May 17, 2023


In the business world, the strength of business relationships is often the cornerstone of your success. As we navigate the complexities of building relationships in business, we must always remember that these bonds are not just a means to an end, but the foundation upon which we construct our future.

Understand Your Goals

Recognizing your business goals is the foundational step to building successful relationships. This requires a profound understanding of your organization’s purpose, objectives, and future aspirations. The insight gained from this deep dive helps tailor a unique approach to establishing a business network that aligns with your overall strategic vision.

Your business goals could vary from strengthening market position, diversifying products, or expanding geographically. Each goal calls for a different type of business relationship. For instance, building alliances with established industry players might help consolidate the market position, while partnering with innovative startups could aid product diversification.

Your goals depend on your timeframe, whether you’re looking for long-term partnerships for steady growth or short-term collaborations for immediate objectives. In essence, clarity in goals is a beacon guiding your networking journey, helping you choose partners who align with your objectives and contribute to your overall success.

Be Open to Feedback

Feedback is a crucial part of business relationships. It offers valuable insights and shows our commitment to learning and improving. When we’re open to feedback, we’re not just acknowledging comments or suggestions; we’re actively trying to understand our partners’, customers’, or clients’ perspectives.

Welcoming feedback allows us to refine our products or services based on the experiences and challenges of our stakeholders. This process ensures our offerings remain relevant and meet their evolving needs. It’s an essential resource for improvement and innovation.

Beyond product enhancement, being receptive to feedback fosters trust and respect. By showing interest in our interlocutor’s thoughts, we demonstrate that we value their opinions. Trust is built when we acknowledge feedback and make changes accordingly, reinforcing the bond in our business relationships. This openness ultimately leads to stronger, more resilient connections.

Communicate Regularly

Effective communication sits at the core of strong business relationships. Be it through phone calls, emails, or meetings, a steady flow of communication keeps everyone aligned, reducing room for confusion or misunderstandings. It’s not just about exchanging information but also creating a shared narrative that everyone can follow.

Regular communication acts as a testament to our commitment to the relationship. When we take time to communicate, we show that we value the connection beyond just transactions. It sends a clear message that we’re invested in the relationship’s success.

Moreover, consistent communication fosters transparency and trust. Sharing information openly builds an atmosphere of honesty. This openness makes parties more comfortable sharing their thoughts and ideas, leading to a more robust and resilient business relationship.


Respect Your Partners

Respect, a fundamental element in any relationship, holds heightened significance in business partnerships. It goes beyond basic dignity and politeness, reflecting our recognition of our partners’ worth. Respect manifests practically, such as through honoring contractual obligations, which demonstrates that we value our partners’ needs and expectations.

Maintaining confidentiality is another crucial aspect of respect. Partners often entrust us with sensitive information. Safeguarding this not only fulfills legal requirements but also shows our commitment to preserving their trust. Furthermore, respect involves acknowledging the unique value each party contributes and appreciating their resources, skills, or innovative ideas.

Respecting our partners strengthens our business relationships and our overall business network. It creates a positive environment where partnerships can thrive, fostering mutual understanding and collaboration, leading to long-term success. Respect, therefore, is not just a virtue but a strategic approach to enhancing the quality and effectiveness of our business relationships.

Show Gratitude

Indeed, expressing gratitude in business is an overlooked yet crucial practice that significantly enhances business relationships. Acknowledging the contributions of our partners, customers, or clients is a respectful gesture and a strategic move. It affirms the value we place on these relationships, fosters goodwill, and encourages ongoing collaboration.

Showing gratitude goes beyond saying ‘thank you.’ It creates a positive perception of our business, helps attract future collaborations, and instills a sense of validation and engagement in our partners, customers, or clients. Furthermore, it promotes a culture of collaboration where everyone feels valued, fostering a positive feedback loop that strengthens our business network.

Finally, a culture of gratitude can have internal benefits too. It boosts team morale and motivation, leading to increased productivity and a more positive work environment. In conclusion, the power of a simple ‘thank you’ cannot be underestimated in the world of business. It’s an integral component of successful business relationships, fostering a thriving, collaborative, and successful business network.



In conclusion, securing good business relationships is a multifaceted process involving clear goal-setting, openness to feedback, regular communication, respect, and gratitude. By integrating these steps into our approach, we are not just building relationships in business but creating a resilient foundation for success. 

A strong business network is not just a collection of contacts but a web of successful relationships, each contributing to the growth and prosperity of our business.

Through the cultivation of good business relationships, we can enhance the quality and impact of our products or services, enriching the value we offer to our customers or clients. Through frequent phone calls and regular communication, we can foster strong ties and mutual understanding, ensuring the longevity of our relationships. 

By being open to feedback, we invite continuous improvement and innovation. With respect, we uphold the dignity and worth of our partners. And through gratitude, we acknowledge and appreciate the role of each party in our business journey.

Securing good business relationships is not a one-time task but a continuous endeavor, demanding our attention and dedication. Yet, the rewards are worth it – a thriving business, satisfied partners, and the satisfaction of knowing that we contribute positively to the business ecosystem.

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How to Negotiate a Business Deal: Tips & Strategies

How to Negotiate a Business Deal: Tips & Strategies

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Read time: 7 min


May 17, 2023


A business deal is an arrangement that brings together two or more parties, each with their unique offerings, in a bond of exchange. This exchange could involve products, services, financial assets, or other resources. The process of forming this agreement requires astute business negotiations to ensure the outcome is equitable and favorable for all parties involved.

Best Outcomes of a Successful Business Deal

The use of potent and effective negotiation strategies can not only enhance the quality of the deal but also cultivate more robust business relationships. Good negotiation can:

1. Strengthen relationships: Through open dialogue, you can foster trust and mutual respect, leading to more robust partnerships.

2. Improve communication: Negotiations provide an opportunity for clear and direct communication, ensuring all parties understand each other’s needs and expectations.

3. Generate a win-win situation: Effective negotiation aims for a situation where both parties feel they have gained, fostering continued cooperation.

4. Increase chances of long-term success: Successful negotiation can lead to lasting partnerships, yielding benefits for a prolonged period.


Going in blind is never an optimal strategy for any endeavor, especially in business. Here are some practical steps to how you can prepare yourself for this process to secure the best possible outcome for all sides involved.

Do your research

Entering business negotiations without comprehensive research is akin to venturing into the wilderness without a map. Understand the other party’s strengths and weaknesses, their business objectives, and the factors influencing their decisions.

Familiarize yourself with their market standing, competition, and customer base. This knowledge will guide you in crafting effective negotiation tactics and help you to anticipate their point of view.

Set Your Goals

Without clear objectives, a negotiation can quickly devolve into a vague discussion. Start by outlining what you hope to achieve from this deal – it could be a specific price, a volume of goods, a partnership duration, or other specific terms. 

Be clear about the value you bring to the table and how this deal aligns with your short-term and long-term business goals.

Know Your Limits

Every negotiation involves a level of compromise. Therefore, it’s crucial to determine your boundaries ahead of time. 

Establish your “walk-away” point – the minimum outcome you are willing to accept. Knowing this limit will ensure you remain in control and do not make concessions that could harm your business interests in the long run.



Be Flexible

Good negotiation is not about maintaining a rigid stance but adapting to the evolving conversation. While you should not compromise on your limits, be open to alternative solutions and innovative ideas. 

Approach the negotiation with a problem-solving mentality, aiming to create a win-win situation for both parties.

Use Your Leverage

Recognize the unique value that your product or service brings to the potential partner. This value is your leverage during the negotiation. It could be a unique feature of your product, the reputation of your brand, or your capacity to deliver large volumes quickly. 

Make sure the other party fully understands these advantages and how they can benefit their business.

Be Assertive

Negotiation requires a careful balance between firmness and respect. Communicate your needs and expectations clearly, without appearing aggressive. 

An assertive, respectful tone can create a positive atmosphere for a balanced negotiation.

Listen and Respond

Active listening is a cornerstone of effective communication. Pay close attention to the other party’s input, concerns, and suggestions. Respond thoughtfully and constructively, ensuring that they feel heard and valued. 

This respectful interaction can foster a collaborative atmosphere conducive to a successful negotiation.

Closing the Deal

Finalize the Agreement

After reaching a consensus, it’s essential to review the terms and conditions of the negotiated agreement meticulously. Make sure that all relevant details are covered, including the responsibilities of each party, the timeline for delivery, payment terms, and any conditions for termination of the agreement. 

This is the stage to clarify any potential misunderstandings and ensure that all parties are on the same page.

Get Everything in Writing

A verbal agreement, while seemingly straightforward, can often lead to misunderstandings and disputes. To avoid such complications, it’s crucial to document the agreement in writing. This written contract serves as a legally binding document that clearly outlines the terms of the deal, the responsibilities of each party, and the consequences of non-compliance. 

This written confirmation is a critical step in formalizing your business deal and safeguarding the interests of all parties involved.



Business negotiations are an art that combines strategy, understanding, and adaptability. Mastering this skill can significantly enhance your ability to forge successful business deals and build strong, long-lasting partnerships. 

Thorough research of your potential partner, setting clear goals and limits, and showing flexibility and assertiveness during negotiation is key to confidently handling complex negotiations. Finalizing the agreement with a comprehensive written contract further ensures your negotiation success.

Remember, each negotiation is a learning experience. 

With each business negotiation, you will better understand the nuances of effective negotiation techniques and strategies. So, approach each negotiation with an open mind, a clear strategy, and the confidence to advocate for your business interests.

With these tips and strategies at your disposal, you’re well-equipped to negotiate business deals that can propel your business to greater heights. Embrace the art of negotiation and unlock the potential for growth and success in your business endeavors.

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8 Tips for Building Long-Lasting Client Relationships

8 Tips for Building Long-Lasting Client Relationships

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Read time: 4 min


May 17, 2023


In a world where business competition is fiercer than ever, the key to differentiating your brand lies in building strong client relationships. No matter if you’re running a small business or a large corporation, the bedrock of your success resides in the strength and depth of your connections with clients. 

This guide will provide an in-depth exploration of how to foster and maintain these vital relationships, focusing on the importance of client retention and the role of customer relationships in sustainable business growth.

Benefits of Long-Lasting Client Relationships

Investing in building client relationships carries a wealth of benefits for any business. The most significant of these is customer retention. 

A robust, mutually respectful relationship with your client fosters a sense of loyalty. This loyalty often translates into repeat business, which is generally more cost-efficient than continually seeking new customers.

Moreover, clients who feel valued and understood are more likely to become advocates for your brand, recommending your product or service to their networks. This form of word-of-mouth marketing is incredibly valuable, as prospective clients often trust the recommendations of their peers over traditional advertising methods.

Establishing a Relationship

The journey of managing client relationships begins with the establishment phase. It’s during this critical stage that you demonstrate your understanding of your client’s needs and expectations. 

Thoroughly research the client’s industry, current market trends, and competition. Your clients need to see that you’re genuinely interested in their business success, not just in making a sale.

Listen to Your Clients

Active listening is the cornerstone of building client relationships. By taking the time to truly understand your client’s concerns, ambitions, and feedback, you can tailor your product or service to meet their unique needs. 

This personalized approach not only enhances customer satisfaction, but also sets you apart from competitors who may take a more one-size-fits-all approach.

Show Respect

It should go without saying – mutual respect is the bedrock of any strong relationship. In the context of client relationships, respect translates into valuing their time, being responsive, and fulfilling commitments. 

It involves treating clients as partners and equals, not merely as a revenue stream. This respect must be demonstrated consistently in every interaction to truly resonate and create the foundation for a lasting relationship.


Communicate Effectively

Effective communication is a fundamental skill in building strong client relationships. This involves more than just conveying information; it’s about understanding your client’s preferred communication channels and styles and adapting your communication to suit these preferences. 

Regular, clear, and concise communication promotes trust, prevents misunderstandings, and keeps both parties aligned toward shared goals.

Maintaining a Relationship

Once established, maintaining a relationship requires a steady commitment to consistency and diligence. 

It’s about being reliable, honest, showing appreciation, and continually delivering quality products or services that meet, if not exceed, your client’s expectations.

Be Reliable

Reliability is vital in building and maintaining client relationships. This means not only meeting deadlines and delivering on promises but also maintaining the quality of your product or service over time. When clients know they can rely on you, they trust you more, and trust is the cornerstone of any strong relationship.

Be Open and Honest

Transparency is paramount when managing client relationships. This means being honest in all dealings, even when it might be uncomfortable. If a mistake has been made, admitting it and finding a solution not only fosters trust but also demonstrates your commitment to your client’s success. 

Moreover, being open about challenges or setbacks allows for collaborative problem-solving, further deepening the relationship.

Show Appreciation

Never underestimate the power of gratitude in maintaining and strengthening client relationships. Expressing your appreciation lets your clients know that you value their business and don’t take them for granted. 

This can take many forms, from a simple “Thank You” note to more elaborate gestures such as client appreciation events or gifts. The key is to make your appreciation genuine and personal, reflecting the unique relationship you share with each client.



In conclusion, building client relationships is not a one-time effort but a continuous process. It requires a thoughtful balance of establishing a foundation, actively listening, showing respect, communicating effectively, and maintaining the relationship through reliability, honesty, and appreciation.

This process is both an art and a science, requiring a deep understanding of human nature and a strategic approach to business. 

But the rewards are worth the effort. Strong, lasting client relationships bring repeated business and referrals and create a network of advocates for your brand.

Building and maintaining these relationships requires commitment and consistency, but the payoff is significant. It leads to greater client satisfaction, increased customer loyalty, and a stronger, more resilient business. 

So whether you are just starting your business journey or looking to strengthen your existing client relationships, these eight tips will guide you toward lasting success.

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How To Land Your Dream Job: 11 Tips For Preparing For A Job Interview

How To Land Your Dream Job: 11 Tips For Preparing For A Job Interview

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Read time: 4 min


April 25, 2023


Job interviews can be stressful. However, if you know what to look for, you can better prepare yourself and increase your chances of success. In this blog post, we’ll give you tips and advice on how we think you can prepare for a job interview. We cover important topics such as researching the company, preparing answers to common questions, dressing appropriately, and other tips that can turn the interview from stressful to successful.

Getting into the right mindset

Job interviews can be stressful. But if you know what to look for, you can better prepare yourself and increase your chances of success. In this blog post, we’ll give you 10 essential tips and advice on how to prepare for a job interview and impress your employer.

We cover important topics such as researching the company, preparing answers to common questions, dressing appropriately, and other tips that can turn the interview from stressful to successful.

1. Do your research

Surely you first read our blog on how to spruce up your LinkedIn profile, right? Now that you’ve done that, you can focus on researching the company before the interview.

Find out what the company does, what its mission is, what its values are, and who its customers are. You can find this information on the company’s website or social media pages. By demonstrating your knowledge of the company, you show your interviewer that you’re interested in the position and are taking the interview seriously.

2. Prepare answers and practice your skills

Prepare for your interview by researching and practicing answers to frequently asked questions. You can find a list of frequently asked questions online, or ask someone who has undergone a similar interview. Here are some common interview questions:
“Why do you want to work for this company?”
“What is your biggest weakness?”
“Tell me about a time when you failed.”

You can also practice with friends, family or in front of a mirror. Pay attention to your body language, tone of voice, and eye contact. Practicing your answers beforehand will make you feel more confident and in control during the interview, reducing the risk of surprises or nervousness.

3. Dress for the occasion

Even if your company’s dress code is casual, it’s important to dress professionally for your interview. This will show your interviewer that you respect the company and take the interview seriously. Also, make sure your clothes are clean and wrinkle-free.

4. Be confident and believe in yourself

It’s crucial that you appear confident, calm, and collected during the interview. Speak clearly and calmly, maintain eye contact, and use a professional tone. If you’re nervous, take a deep breath and encourage yourself you’re ready to do this.

5. Be prepared to discuss every aspect of your resume

Be ready to discuss every point on your resume, including your work history, accomplishments, and impressions of each job. This shows the interviewer that you’re well prepared and have nothing to hide.


6. Highlight your skills and experience

Show your skills with specific examples and explain how they relate to the job for which you’re applying.

7. Pay attention to your body language

Body language is just as important as what you say. Sit straight, make eye contact, and smile, but not too much. Don’t fidget or slouch; this can make you seem nervous or indifferent.

8. Know the job description by heart

Familiarize yourself with the job description, so you can tailor your answers to the position you’re applying for. This will show your interviewer that you’re interested in the job and know it inside and out, making it easier for them to select you.

9. Familiarize yourself with the company culture

Knowing the company culture will help you show your interviewer that you’re a better fit than your competitors. This includes understanding the company’s values, work environment, and social media presence. This will also help you answer the interview questions correctly and determine whether the company fits you.

10. Going remote

Unsure of the remote etiquette? Check out our tips on how to shine as a remote employee.

11. Remember to follow up

Following up with the interviewer after the interview is always a good idea. Send them a thank-you email for their time, and re-emphasize your interest in the position. This secret spice lets them know just how serious you are about this position and how much you value their time.



In conclusion, interviews can be intimidating, but preparing for an interview can take the nervousness away, which is crucial to performing your best if you want to land that dream job. We hope we’ve been able to give you a few tips to make the whole process easier and give you more confidence in getting the job you want.

If you follow all these steps, you’ll be well on your way to mastering the interview and getting the job you want. Of course, you can always check out our job postings or drop your resume off with us. Good luck, and you got this.

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Website copy 101: How to write content that sells

Website copy 101: How to write content that sells

Attracting new customers has never been a walk in the park. Even more so today, when digital transformation has become the norm. The shift towards digital offers countless business opportunities.  As we witness daily, more and more website owners are competing to grab market share. But being present online isn’t enough. It is good online content that turns your website visitors into customers. That’s why having engaging and compelling web copy is a key factor in your business growth. 

When you’re writing web copy, you typically have one primary goal: to get the best results from your online efforts. You want to keep your website visitors engaged. At the same time, you want to encourage them to take action. And this is precisely where website copywriting comes into play. It helps you create an important and meaningful bond with visitors coming to your website for the first time. If you want this bond to be a successful one, you need to pay close attention to copywriting. To put it simply: words should work for you, not run the show.

Given all this, it’s easy to see why web copywriting is on the rise. But, this is also where things start to get tricky. That’s why we have prepared a list of 10 things to consider when writing copy for your website. Read on and find out how to improve the effectiveness of your website by applying the tips below.


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Better web copy, better results

Before we roll up our sleeves, let’s quickly repeat the definition of web copy. Web copy is a piece of written online material that encourages customers to buy products and services. Reading this makes it clear how good website copywriting can boost your conversion results.

And now we’re fully ready to share the 10 tips that will help you write more engaging and compelling website copy.

    1. Establish your brand voice and tone

First things first, create a style guide to establish your brand voice and tone. Make sure it is appropriate and aligned with your business goals.
Your brand voice and tone will ultimately shape the entire user experience on your website. That’s why it’s essential to include relevant guidelines and information (e.g., funny but not inappropriate; helpful but not condescending; witty but not too complex, etc.).
Your style guide will help website copywriters make the right decisions. It will be a reference point whether you choose to create the copy in-house or hire a copywriting service.

    2. Research your customers

No matter how many times we’ve heard this one, there’s no harm in repeating it once again. Research your customers to better understand their problems, needs, and desires. Remember to write for your customers/website visitors, not yourself. Speak to your website visitors in a way that’s easy to understand.
Don’t underestimate the power of copy. It can significantly change the way people feel and think about your product or service. Remember that copy doesn’t always have to be salesy to sell. Research what resonates better with the customers that come to your website. Sometimes, the right way to sell your products and services is to educate your website visitors. 

    3. Avoid fancy words 

And by fancy, we mean industry jargon and unfamiliar words. Write website copy in the language of your customers. Use their keywords. Find examples of the words they’re using to describe your product or service. Find inspiration in their previous reviews and feedback or conduct a survey.
Avoid buzzwords and write about the tangibles, i.e., products and services your business offers. Contrary to popular belief, fancy words and phrases don’t come across as smart and professional. If anything, they will make your website visitor lose their interest. Communicate the solutions you’re offering in a simple and direct way. 

    4. Don’t impress, inform

You have probably heard that your website is your 24/7 salesperson. Well, it’s much more than that. Your website is your business’s online brochure, pricing list, advertisement space, and info board. That’s why it’s crucial to stay focused when writing copy for a website. Don’t fall into the trap of wanting to show off all your ideas at once. Put your best foot forward by being informative, clear, and concise. Its primary goal is not to impress website visitors. High-quality website copy should sell an idea, service, or product. 

    5. Emphasize benefits, not features

Display the most relevant information at the top by using compelling headlines. Once you get a visitor on your website, don’t beat around the bush. Keep your targeted audience in mind. Answer that “What’s in it for me?” question right away. Let them know how your business can solve their problems. Make sure to write website copy that delivers information as quickly as possible.


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    6. Don’t make them think, make them act

Look for a direct and immediate response when copywriting. Write web copy that aims at getting the visitors to take the desired action on your website.
Get rid of everything irrelevant, unnecessary, and of no value to your visitors. Use the active voice when writing web copy. Focus on clarity and efficiency. Use verbs and more than one word in your call-to-action buttons (e.g., schedule a meeting, get an offer, request a quote, etc.). Write helpful website copy that navigates visitors through the website easily. 

    7. Choose the right content format

When writing for the web, keep in mind that your copy needs to be straightforward and easy to understand. People don’t read websites the same way they read books. They don’t read it in chronological order. Once you realize your visitors won’t read everything, you’ll write more effective copy.
Also, it’s important to know not all pages on the website have the same potential. Recognize on time which pages on your website are commercial and which are content. Bear in mind that commercial pages are closely connected to revenue. Content pages, on the other hand, serve an educational purpose. These pages help your customers understand how your products and services can help them overcome their problems. There is a time and a place for everything. Same goes for copy.

    8. Make your website copy readable and consistent

Good website copy is easy to skim and scan. Use short sentences. Break up the long strings of text into smaller paragraphs. Use bullet points to emphasize the key takeaways. Don’t just provide a good reading experience.  Focus on providing a good scanning experience.
Also, make sure to be consistent when writing web copy. Avoid confusion. Don’t say one thing on your website and another thing on that landing page. Using consistent phrasing is equally important as maintaining the same brand tone and voice between different pages on your website. Don’t forget, consistency ultimately adds to credibility.

     9. Mind the knowledge gap

Website owners often assume customers/website visitors know everything about their business. Yet, this belief is one of the most common misconceptions. Always keep in mind that not everyone visiting your website is an expert in your industry. Don’t expect any prior knowledge, and by no means rely on it. To check the quality of your website copy, answer the following questions: Is it immediately obvious what your company sells or does? Does your website copy state benefits in a clear way? Is it possible to understand your website copy without any prior industry knowledge? If the answers to these questions are no, then you know what to do – rewrite.

    10. Update and optimize

Last but not least, update and optimize your website copy from time to time. The market is changing, your product and services are changing, visitors’ needs are changing. Don’t let your website copy fall behind. Conducting regular content audits is crucial for maintaining good website results. Keep your website copy fresh and relevant.

Ideas, not words

Having good website copy shouldn’t be a standalone solution. The best results arrive when copywriters join forces with graphic and UX designers. In the end, the aim is to convey ideas, not words. And that is precisely what we do at Assist-o. Our expert talents team up to find the right balance and use it to your advantage. If you’re planning to revamp your website or need a new one, feel free to contact us.

Don’t forget – if people are only talking about your copy, you’re doing something wrong. Let us help you convey your ideas in the best possible way to get the best conversion results.