How to increase your Instagram engagement rate

How to increase your Instagram engagement rate

Instagram has a monthly user base of one billion individuals. This makes it a platform with significant ROI potential. Engagement is more than counting your views or followers. It is all about tracking how your audience interacts with your content. A high engagement...
7 ways to avoid the most common social media mistakes

7 ways to avoid the most common social media mistakes

You’ve successfully mastered a great number of free online marketing courses. You’ve attended each and every one of the webinars and workshops that contained social media in their title. You’ve duly noted all that’s been said and presented on...
Why you need to hire a social media manager

Why you need to hire a social media manager

At first, handling your own social media might seem like a piece of cake. Some might even say that social media management is nothing more than posting nice photos and funny captions. Yet, believing it’s a simple job anyone can do is a classic rookie mistake.  The...