A universal marketing truth is that you can’t sell a product or service without a killer sales copy. In fact, you could say that copy is the most important part of your marketing message. If it’s not persuasive and readable, then no one will be interested in what you’re selling. And given the amount of other online content competing for your customer’s attention, you surely don’t want to risk it, right? So, if you’re ready to up your sales copy game, we better cut right to the chase and see what sales copy is and how to craft sales copy that converts.

What is a sales copy?

Simply put, sales copy is a business pitch. It’s a text that persuades consumers to buy a product or service or to take any further step that will help your business achieve its sales goals. For example, sign up for a mailing list, download content, or set up a consultation.

Keep in mind that having a great product that perfectly suits your consumers’ needs doesn’t mean much if you don’t convince them to buy it, and convince them quickly. So how do you do that? Well, there are some guidelines you can follow that will help you generate sales from your copy. Let’s have a look at what those are.

How to write copy that sells

Here are 9 actionable tips for writing a great sales copy that will maximize your results and drive conversion:

1) Conduct research

Before starting to write, it’s important to do some extensive research. Make sure that you are knowledgeable of the topic before writing about it. If your audience realizes that you don’t know what you’re talking about, they might lose interest in your work, or even worse, their respect.

2) Identify your copy’s purpose

It’s important that you clearly state what you want your customers to do. Otherwise, you can’t expect them to know what their next steps should be. Before you start writing the best sales copy marketing world has ever seen, be sure you know what you want to achieve with each particular piece of copy.

3) Start with a strong headline

Your headline should grab people’s attention and make them want to read more. It’s true what they say: “A confused mind always says ‘No’”, so make sure to highlight the key features. After all, that’s what headlines are all about.

A great way to get ideas for headlines is by looking at other good practices in your industry. Remember, while plagiarism is a deadly sin, no one said anything about taking an indirect inspiration.

4) Know your audience

Think about your audience when you write. Consider who might be reading your sales copy before you publish it to the public. Don’t try to get people’s attention with humor that might seem inappropriate. Stay professional and stay tuned into who exactly will be reading your work. The information you want to convey should be relevant, accurate, and compelling, not boring or dry.

5) Talk about what people want

The best way to write sales copy is by focusing on the customer. So, talk about how your product will benefit your customer and why it’s going to be a good experience for them. Some good ways of creating this kind of copy are:

  • Build a strong case for why the product will be of benefit
  • Talk about what people can expect if they buy your product
  • Grab their attention with benefits and emotional appeal, like: “This will make your life better!” and “You won’t believe how amazing it feels to…” 

6) Make sure you tell them everything they need to know

Don’t assume that people will be able to figure it out. If you leave things open for interpretation, they might not get the right idea, and they won’t buy your product. Therefore, you should use logical language that makes sense, avoid hype or jargon, and spell out everything that could cause confusion.

7) Answer common questions and objections

When you’re selling a product, people will usually have their doubts about it. So, address those concerns before they think too much about them. Address any potential problems or negative consequences related to your product so that all their fears are gone. Don’t forget, when selling your products and services, it’s not about you. It’s about the problems, needs, and desires of your customers. In the end, they are those who’ll be reading your copy and deciding if your product or service speaks to them.

8) Use simple language and writing style

When choosing which words to use, always opt for those that sound more natural to the customer, instead of picking those you think will sell more. So, use simple language and a casual tone instead of a formal one. Keep in mind – the best copy is straightforward and easy to understand. And don’t try to impress your customers with your style; instead, make them buy. After all, people go to a website to get something done, not to admire it.

9) Mind the length

The length of your sales copy should be directly proportional to the amount of knowledge you are conveying. This will help readers understand that they are not wasting their time reading through something which is too long for them, while also satisfying new visitors who want detailed information about a topic. Also, keep in mind font size and line spacing, so that no matter how long or short your content is, it looks visually appealing to the readers.

Conclusion: Putting It All Together

As you can see, there are many different factors that go into writing killer sales copy. If they are all met, then you’re well on your way to creating great content that will keep the readers coming back for more.

By following these simple steps in this article, you’ll be able to craft sales copy that gets results in no time. However, if you still feel it might be out of your league, don’t hesitate to reach out; we’re just a click away!


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