Instagram has a monthly user base of one billion individuals. This makes it a platform with significant ROI potential.
Engagement is more than counting your views or followers. It is all about tracking how your audience interacts with your content.
A high engagement rate (ER) indicates that your audience is interacting. It means that they like your content and the quality of your posts is high.
Yet, you will need more than an audience to gain the benefits: you need engagement. On Instagram, engagement is being measured by a range of metrics.
You need comments, shares, likes, and other actions too. These are all indicators that your content is engaging with the people who see it.
But don’t forget, engagement is only valuable if it is genuine. When it comes from real people who care.
Get to know your audience
It is difficult to create good content if you don’t know who you are making it for.
Your target audience’s demographics will influence the type of content you publish. It will also define your brand voice, and even the best days and times to publish.
Post at peak times when you know the majority of your audience is online. The more people who notice your posts, the more likely you are to get engagements. Check your follower analytics to see when your busiest hours are.
Your data shows you which days of the week and times of day your followers are most active. Keep in mind where the majority of your audience is from so you can post throughout their time zone. This will assist you in scheduling your content at a time when your engagements will be the highest.
Make a carousel if you’re planning to share an in-feed post. Carousels – Instagram posts with several images – are a great way to build engagement.
When compared to single in-feed photos and videos, they have a higher engagement rate. When all ten carousel slides are being used, they draw even more engagement.
You can use a carousel post to share before and after photos, photo dumps, and behind-the-scenes photos. Use these posts to give as much information and detail as possible. This will encourage your audience to save the post for later viewing. It will also boost your engagement.
Write strong captions
Give your viewers a fascinating caption to interact with to keep them on your post for longer.
Not only will you further connect with your audience, but you are more likely to get them to engage. It will encourage your audience to like, share, save and comment.
Keep the first line attention-grabbing. Use unique language, emojis, capitals, or extra space between letters to stand out.
Try adding value by using your captions to create little ‘how to’ tips in the style of a blog post. Use dot points to keep your audience’s attention. It is also a good idea to ask a question towards the end of your caption. It will encourage your followers to share their opinion or answer in the comments.
Use relevant hashtags
Hashtags are a great way to broaden your reach and get your content in front of more people.
Use your limited number of hashtags in a smart way, and only add ones that are relevant to your content. And don’t forget to use calendar-specific hashtags such as #WorldPhotographyDay and #WorldSocialMediaDay. This will insert your content into trending social conversations and boost your engagements.
Also, remember to do your research. Make sure it is a popular hashtag that a lot of other people are using. It is also a good sign if people in your audience use the same or similar hashtag. Also, see what hashtags other content providers in your field are using in their work.
Keep in mind that Instagram allows up to 30 hashtags!
Share interactive Stories
Instagram’s Story feature includes a variety of stickers. The stickers allow your followers to interact with your content in a direct way.
Using these stickers on a weekly basis is one of the finest strategies. It will help you to increase your engagement rate. Polls, questions, countdowns, emoji sliders, and quiz stickers. They are all great ways to increase audience interaction and boost your engagement.
Embrace Instagram Reels
When it comes to videos, have you taken advantage of Instagram Reels?
This video feature has been around since last year and has gained a lot of traction on Instagram. It is a clone of TikTok’s videos that allows your business to interact with the community in short clips.
With Reels, users can create and edit short multi-clip videos with audio and effects.
Any new feature added to social networking platforms is being given a boost in the algorithm. Thus it is in your best interest to try out the most recent and greatest options. On the Explore page, Reels are important. Embrace this new content format and you might find yourself there!
Use Live stories because they take place in the present. Live stories are perfect for attracting attention.
Using Instagram Live to broadcast live video is a fantastic method. It will help you to connect with users, share news, and build engagement.
Drive traffic from other sources
Get your Instagram handle out there in the world everywhere you can. Include it in Twitter bio, add it to your email signature, and include it in your newsletter.
The more you can point people towards the platform, the more eyeballs you will get on your content. This means better chances for engagement.
The more you post, the more chances your followers have to interact with you. Stick to a regular posting schedule to keep your feed interesting for your followers.
If you want to enhance your engagement rate, ghosting your followers is a horrible idea. When you provide engaging information on a regular basis, more of your followers will see it. This means they will be more likely to interact with it. If you forget about your audience and leave them waiting for weeks, they will lose interest.
It is critical to arrange your content and choose how many posts you will publish each week. Keep it basic and set weekly and monthly goals that you know you will be able to meet given your current workload.
Don’t forget community management
If you go out of your way to interact with others, they will return the favor.
It is also crucial to engage with followers within the first hour of posting. This will influence how fast your post is being seen by your other followers.
Make sure you like and comment on posts from similar creators. Community management boosts your engagement. You need to react to Stories, respond to your own comments and DMs. Be sure to also re-share information that you and your audience find important.