At first, handling your own social media might seem like a piece of cake. Some might even say that social media management is nothing more than posting nice photos and funny captions. Yet, believing it’s a simple job anyone can do is a classic rookie mistake. 

The moment you get on it, a wave of hectic reality sweeps over you. As it turns out, an average day of a social media manager is anything but fun and games. Business owners who take this role upon themselves soon realize they bit off more than they can chew. And before long, they start looking for a social media manager that will come to their rescue. Let us not forget – as a social media manager, you are in charge of delivering results. And if that isn’t challenging enough, there are also deadlines breathing down your neck.

The fact is, social media management can be overwhelming. And to be honest, most of the time it is. Still, a strong social media presence will significantly impact your business results. You shouldn’t neglect it because you don’t have enough time, knowledge, or an in-house team.

To understand why you need to hire a social media manager, keep on reading as we are about to discuss it in more detail. 

The power of social media management

Social media management flourished and gained more importance in the last decade. Nowadays, it represents the cornerstone of many marketing strategies. The complete shift to digital that happened in 2020 further confirmed its dominance.

The power of social media management comes from its users and communication. Let’s start with some statistics. Research shows that 50.64 % of the world’s population is active on social media. That means 3.96 billion users worldwide! You never know who and when might come across your business’ social media. That’s why you need to be ready at all times. If you want people to take your business seriously, you need to present it professionally. Failing to follow social media best practices will create an unprofessional image. Ultimately, it will also affect your credibility. 

Another thing worth pointing out is the social aspect of social media management. Communication with the audience should be the backbone of every social media strategy. Unfortunately, businesses often neglect it. Focusing on a strictly marketing approach leaves little room for two-way communication. Successful social media management is interactive and customer-centered. After all, it would be naive to expect results without creating a meaningful relationship with the customers. But what is social media management, anyway?

What is social media management?

To put it simply, social media management is the process of managing your online presence. 

It is a set of activities that help you:

  • attract and keep your customers
  • increase revenue
  • create a buzz around your business on your social media platforms

Paying close attention to your competition is a good starting point when building your own social media presence. Copying it blindly, though, is a recipe for disaster. As we all know, a one-size-fits-all solution never fails to fail. For example, a social media strategy that works so well for your neighbor’s hair salon won’t do the trick for your business in the IT industry. Why? Because social media management is a comprehensive process. It’s not just posting, there’s so much more that goes into it. The published content is the end result. That’s why it’s so easy to fall into the trap of thinking anyone can manage social media. 

Even though it can be thrilling at times, social media management is also extensive, demanding, and dynamic. Keeping up with it is time-intensive and requires marketing knowledge. Seeing only the fun part of it (photos, videos, and gifs), you may fail to recognize the hard work behind it. To better understand it, let’s have a look at what falls under social media management.

What does social media management include?

It includes research, planning, ideation, copywriting, content creation, and community engagement. If we were to break it down into simpler tasks, social media management would involve:

  • analyzing social media audiences
  • getting in-depth insights about your audiences
  • developing an effective strategy   
  • creating and distributing content on different social media platforms
  • supervising and managing many accounts
  • monitoring online conversations
  • engaging with your social media community
  • finding new opportunities
  • staying on top of trends
  • reporting on performance results

And this is only a fraction of the day-to-day tasks and responsibilities. Going through the list, one question might come to mind: “Do I need to do all this?” While the answer is a definite yes, bear in mind, you don’t have to do it on your own. Social media management by no means has to be an exclusively in-house project. Think about other available options, such as hiring a social media manager.

Why you need to hire a social media manager

Being a social media manager is a job in itself. In the best-case scenario, refusing to accept this will bring no results. In the more likely scenario, it will harm your business efforts.

Posting visuals, articles, and other relevant content on a regular basis is mandatory. Yet, that alone is not enough. A social media manager handles brand promotion across different social media platforms. Apart from that, they are in charge of:

  • content creation
  • obtaining tangible results
  • tracking key performance indicators
  • establishing meaningful relationships with followers

Managing social media means wearing many hats. Social media managers are marketers, strategists, content producers, copywriters, and behavioral psychologists. But that’s not nearly all; they are also designers, analysts, and customer service. Ideally, all in one. While their skill sets might vary, one thing is constant for every social media manager. They should never stop learning.

Also, a social media manager is the brand’s spokesperson on all social media platforms, 24/7. As the voice of a brand, they must polish their communication skills to perfection. But the list of requirements for this role doesn’t stop here. As if this wasn’t enough, they have to be adaptable, organized, and able to connect to the audience. Trying to do it all on your own will soon prove to be futile.

Why handling your own social media is not a good solution

Because a social media manager is not a one-man-band; they need a team. The size of the team will depend on the business goals you want to achieve. For example, do you want to improve your brand awareness? Focus on lead generation? Increase website traffic? Boost conversions? The more goals you want to achieve, the more people you will need.

If you want to help your business stand out, you need to know the ins and outs of social media. Not being sure how things work is the first sign you shouldn’t be the one handling your social media. If you think to yourself, “What could possibly go wrong?” we’re just about to answer your question.

Common mistakes that happen when you manage your own social media

Social media management is not a side job. Running your social media accounts only when (and if) you get some free time won’t get you very far. If anything, it leads to these common mistakes:

  • You don’t post on a regular basis. One of the biggest mistakes you can make is being inactive. Don’t disappear once you have established your online presence. If you don’t plan to post regularly, don’t bother creating your business pages in the first place. Not being present makes you look unprofessional and not interested in your audiences.
  • You aren’t on the right platform. Posting content on the wrong platform makes your business profile look very sloppy. At times even ridiculous. So make sure you’re in the right place. Social media mistakes and gaffes don’t fade that quickly.
  • You don’t know what to communicate. Ok, now you know you need to keep your business profiles fresh and updated. And you happen to be on the right platform. But, that still doesn’t mean you know what you’re doing. Next comes the content. Do you know what interests your target audience? Do you bore them with your content? Because what you should be doing is: attracting, informing, and delighting them.
  • You show a lack of care for your audience. Social media is where your customers share their opinions or find out more about your business. Publishing your posts is just the beginning. You need to show your customers you care. Don’t ignore them, interact and communicate with them. 

Effective social media management requires time, strategy, industry knowledge, dedication, and effort. Not handling it the right way could backfire and cause damage to your business.

Next steps

Don’t miss out on the marketing opportunities social media profiles offer. And take care not to ruin them with inadequate management.
Social media isn’t a current trend; it’s here to stay. So contact us and see how we can help your business get the best results.